Ford’s ‘Drive One’ Message Grows from Bottom up; Dealers, Employees Tell Company’s Best Stories
DEARBORN, Mich., April 10 /PRNewswire-FirstCall/ — Four hundred-plus
employees, thousands of hours of blood, sweat and tears as well as dealer
insights are fueling Ford’s (NYSE: F) quest to win customers on the
strength of its vehicle quality, fuel economy, safety advances and smart
technology. Read more
Honda Civic Captures AISI Great Designs in Steel Automotive Excellence Award
DETROIT, April 9, 2008 /PRNewswire/ — The American Iron and Steel
Institute (AISI) announced today that it has selected the research and
development team of the 2006 Honda Civic for this year’s Great Designs in
Steel Automotive Excellence Award based on the vehicle’s evolutionary and
cost-effective use of advanced high-strength steels. Read more
General Motors Ranks as the Heaviest Online Advertiser Among Auto Manufacturers in January, According to comScore Ad Metrix
RESTON, Va., March 27 /PRNewswire-FirstCall/ — comScore, Inc. (Nasdaq:
SCOR), a leader in measuring the digital world, today released a study
using data from the comScore Ad Metrix service that examines online
advertising by auto manufacturers in January 2008. comScore Ad Metrix
provides detailed reporting of the number and types of online display ads
viewed by Internet users (from both the publisher and advertiser
perspectives) for the U.S. market, with January marking the first public
release of the advertiser- level data.
“The introduction of comScore Ad Metrix advertiser-level reporting
represents a significant milestone for the online advertising industry,”
said Alistair Sutcliffe, vice president of comScore Advertising Solutions.
“It is a major step towards greater media measurability and accountability
and gives advertisers an in-depth view of who they’re reaching with their
online campaigns.”
comScore Ad Metrix measures the number of times each advertisers’ ads
are viewed and where they are viewed, along with information on the
demographics and online behavior of those Internet users being reached.
comScore Ad Metrix also provides reach and frequency calculations, samples
of the creative ad units delivered, and information on ad sizes.
GM Leads in Online Ads among Auto Manufacturers
General Motors was the top online advertiser among auto manufacturers
in January, delivering nearly 1.7 billion total display ad views in the
U.S., followed by Toyota (1.4 billion) and Ford Motor Company (1.1
billion). General Motors also led in reach, with approximately 103 million
unique individuals receiving their display ads during the month, followed
by Ford which reached 95 million people and Toyota which reached 62
million. But, both General Motors and Ford were outmuscled by Toyota in
terms of ads delivered per person reached. Toyota delivered a frequency of
22 ads per person during the month, compared to 16 for General Motors and
11 for Ford.
Top Auto Manufacturer Online Advertisers by Total Display Ad Views
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
Advertiser Total Display Share of Ad-Exposed Average
Ad Views (000) Voice* Unique Frequency
Visitors (000)
General Motors 1,687,065 32.8% 102,574 16.4
Toyota 1,356,782 26.4% 62,428 21.7
Ford Motor Company 1,075,831 20.9% 94,987 11.3
Honda 377,863 7.3% 57,923 6.5
Nissan 291,666 5.7% 31,262 9.3
Chrysler LLC 123,868 2.4% 22,142 5.6
Hyundai Motors Inc. 95,246 1.9% 16,723 5.7
Volkswagen 60,498 1.2% 7,126 8.5
Suzuki Motor
Corporation 42,491 0.8% 5,389 2.8
Harley Davidson 35,287 0.7% 6,109 5.8
*Share of voice among Top 10 advertisers in the category
“GM has really led the auto industry in its use of online advertising,”
added Mr. Sutcliffe. “And, their recent announcement that half of their $3
billion annual advertising budget would be spent online in the coming years
is likely to be a bellwether for many industries. Many traditional
advertisers are beginning to understand that the Internet enables them to
efficiently build their brands by achieving their demographic reach and
frequency goals while at the same time reaching the most attractive,
behaviorally-defined target segments. This is a winning recipe for
achieving an attractive return on one’s advertising investment.”
Auto Manufacturers Advertise Heavily on Portals and Auto Resource Sites
The top publisher sites on which auto manufacturers advertise are
primarily portals and auto resource sites. Yahoo! Sites (936 million
display ad views) and Microsoft Sites (585 million display ad views)
deliver the most total impressions for auto manufacturers, and both also
deliver significant reach with these impressions.
Auto resource sites also factor prominently into auto manufacturers’
online advertising strategies, with AutoTrader (114 million display ad
views) and Edmunds.com (98 million display ad views) leading the way.
Though these sites have a narrower reach than portals, they represent a
desirable and highly targeted audience for auto manufacturers.
Top Properties where Auto Manufacturer Display Ads Appear
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
Property Total Display Share of Ad-Exposed Average
Ad Views (000) Voice* Unique Frequency
Visitors (000)
Yahoo! Sites 935,550 18.0% 72,041 13.0
Microsoft Sites 584,889 11.2% 39,615 14.8
Fox Interactive Media 550,288 10.6% 41,660 13.2
AOL LLC 316,772 6.1% 33,808 9.4
AutoTrader 113,764 2.2% 3,698 30.8
Edmunds.com 97,579 1.9% 4,359 22.4
KBB.com 83,529 1.6% 4,669 17.9
eBay 80,918 1.6% 15,027 5.4
Time Warner -
Excl. AOL 53,674 1.0% 8,855 6.1
Google Sites 50,306 1.0% 16,192 3.1
*Share of voice based on all publisher sites where Auto Manufacturer
display ads appear
Toyota Scion xB Has Most Viewed Display Ad among Auto Manufacturers in
January
comScore Ad Metrix also provides visibility into aspects of the display
ads being viewed, including ad size and file type. The majority of the top
10 auto manufacturer display ads in January were for new model
introductions, with the Toyota Scion xB 120 x 240 flash (swf) ad ranking
atop the list with 12.6 percent of all display ad views in the category.
Honda’s “Battle of the Bands” ad ranked second with 2.9 percent, followed
by a Chevy Malibu new model ad with a 2.4-percent share.
Top Online Display Ad (Creatives) among Auto Manufacturers
January 2008
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
% of Total
Display Ad
Views among
Strategy/ Ad Size Auto
Company Make Model Promotion (Pixels) Type Manufacturers
Toyota Scion xB New Model
Promotion 120 X 240 swf 12.6%
Honda Honda n/a Battle of the
Bands 175 X 110 gif 2.9%
General
Motors Chevrolet Malibu New Model
Promotion 350 X 200 swf 2.4%
General
Motors Saturn All All New Models
Promotion 350 X 200 swf 2.2%
General
Motors Chevrolet Malibu New Model
Promotion 728 X 90 swf 2.1%
General
Motors Chevrolet Malibu New Model
Promotion 300 X 250 swf 2.0%
General
Motors Chevrolet Malibu New Model
Promotion 300 X 250 swf 2.0%
Toyota Toyota Sequoia New Model
Promotion 300 X 250 swf 1.7%
Toyota Toyota n/a Branding Logo 88 X 31 gif 1.5%
Honda Acura n/a Certified
Pre-Owned
Vehicles 468 X 60 gif 1.3%
To request more information on comScore Ad Metrix, please visit:
http://www.comscore.com/contact
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the
digital world. For more information, please visit
http://www.comscore.com/boilerplate.
SOURCE comScore, Inc.
Going Green in Geneva: The 2008 Geneva Motor Show Brings Some Big Surprises, Including Enviro-Bentley, a Scuba-Diving Car, and a $2,500 Hatchback
GENEVA, March 5 /PRNewswire/ — The snows may still cover the hills
outside this Swiss city, but at the PALExpo exposition center, things are
getting decidedly green, now that the 2008 Geneva Motor Show is getting
ready to open up to the public. Read more
AutoTrader Publishing Partners with GM to Create a Special Edition New Vehicle Publication for the Kansas City Auto Show
ATLANTA, March 4 /PRNewswire/ — Showroom, a four-color, glossy
publication, is the result of a first of its kind collaboration between an
OEM manufacturer, its dealers and AutoTrader Publishing. The partnership
has led to the creation of a General Motors branded hybrid automotive
publication for a dealer group. Read more
Ready for Families: Subaru Outback Named a 2008 Best New Family Vehicle by Kelley Blue Book’s kbb.com
CHERRY HILL, N.J., Feb. 12 /PRNewswire/ — Subaru of America, Inc.
today announced that the intrepid 2008 Subaru Outback has been named to
Kelley Blue Book’s kbb.com’s first annual list of “Best New Family
Vehicles.” From a long list of vehicles that qualified in varying degrees
as safe, roomy and affordable, the expert editors at Kelley Blue Book’s
kbb.com selected this year’s 10 Best New Family Vehicles by evaluating each
on such factors as capability, fuel efficiency, resale value, and the
all-important kid- friendliness. Read more
Porsche Unveils Cayenne GTS at Chicago Auto Show
Peter Schwarzenbauer, President of Porsche Cars North America, introduced the 2008 Cayenne GTS to over 300 journalists at a media breakfast prior to the opening of the Chicago Auto Show. The new GTS features a 405hp 4.8 liter V-8 and a lowered air suspension with Porsche Active Suspension Management. The performance package of the GTS results in the best handling SUV in its segment. U.S. pricing is $69,300 and the Cayenne GTS goes on sale today.
CarTango, Inc. Launches CarTango.com to Address the Unique Needs of Female Car Shoppers
MANHEIM, Pa., Feb. 7 /PRNewswire/ — CarTango, Inc. today unveiled CarTango.com, the internet’s first female-centric website specifically designed to help women find their perfect automotive match, at the best
possible price, without the hassle. The revolutionary new site empowers women by providing them with a safe environment where they are in the driver’s seat every step of the way — from research to purchase. CarTango.com is comprised of an arsenal of indispensable tools designed to help women navigate and manage the entire car shopping process, Read more
First Look: Dodge Challenger SRT8, Volkswagen Routan, Hyundai Sonata, Ford Transit and Chevrolet Traverse. All These and More in TheCarConnection.com’s Exclusive Coverage of the 2008 Chicago Auto Show.
CHICAGO, Feb. 7 /PRNewswire/ — Paying showgoers will have to wait for the weekend to get their first look at the more than a dozen new cars, trucks and crossovers making their debut at the 2008 Chicago Auto Show. But
readers of TheCarConnection.com can get a get look already in the site’s exclusive Chicago Auto Show preview, at http: http://www.thecarconnection.com . Read more
Vehicle Theft Is Rising in Texas; Expert from LoJack Offers Sound Theft Protection Advice
WESTWOOD, Mass., Feb. 5 /PRNewswire/ –
What: Vehicle theft is on the rise in the state of Texas, according to a
recent report issued by Allstate Insurance. Specifically, the
number of Allstate insured vehicles in Texas that were stolen and
never recovered, jumped 11 percent from 2006 to 2007. The report
also states that an increasing number of full-size trucks and SUVs
are “taken into Mexico and used to transport narcotics and human
smuggling.” Read more