Oracle OpenWorld 2008: Application Security, Inc. Announces Analytics 1.0
Application Security, Inc., the leading provider of database security and compliance solutions for the enterprise, today announced the Analytics 1.0 reporting console for its industry-leading DbProtect™ database security suite. Analytics complements DbProtect’s existing reporting capabilities by adding management-level dashboards and reports that address the varying security, compliance and operational needs ...Photokina 2008: I3A Participates in Global Imaging Industry?s Statements to European Community Regarding Unfair Tariff Imposition
The International Imaging Industry Association (I3A, the leading global association for the imaging industry; http://www.i3a.org) stood this week with 19 imaging industry organizations from around the world to request that the European Communities (EC) reconsider recent tariff decisions that the industry perceives to be unfairly imposed.Forbes.com Launches the Total Guarantee Program
September 30, 2008 01:59 PM Eastern Daylight Time Forbes.com Launches the Total Guarantee Program First Ever Offering That Guarantees Marketers Reach, Frequency and Ad Effectiveness Extends Groundbreaking Brand Increase Guarantee (BIG) NEW YORK–(BUSINESS WIRE)–Forbes.com (www.forbes.com), home page for the world’s business leaders, announced today that the Company has launched an extension of its ground-breaking Brand Increase Guarantee with the introduction of “Total Guarantee”, the first program to guarantee marketers a combination of reach, average frequency and ad effectiveness. With the Total Guarantee, marketers can specify how many individuals within their target audience they want to reach and the average frequency with which they reach them at the outset of the campaign. During the course of the campaign, ad server logs will be audited for reach and frequency by a third party auditing firm such as Ernst & Young. After the campaign’s completion, ad effectiveness will be measured using the criteria set forth in Forbes.com’s Brand Increase Guarantee. A minimum spend of $1M over 90 days is required. Forbes.com is the first and only Web site to guarantee advertising effectiveness for any sizable campaign on its site. The Brand Increase Guarantee, launched in 2003, offers marketers the opportunity to measure the impact of a campaign using an independent research firm. After the completion of an online media measurement program, if the marketer doesn’t see a statistically significant increase in one of four brand metrics – awareness, message association, brand favorability or purchase intent – Forbes.com will return the money. Marketers must commit to advertise a minimum of $150,000 over 60 days. To date, more than 100 companies have participated in the Brand Increase Guarantee. “We’re very pleased to expand the Brand Increase Guarantee program to include guaranteed reach and frequency, the metrics that matter most to brand marketers and are standard for all major media except for the Web,” said Jim Spanfeller, President and CEO of Forbes.com. “With Total Guarantee, Forbes.com promises to deliver traditional media buying metrics with the added accuracy and accountability that the Web affords, along with a guarantee to enhance brand metrics.” For more information on Total Guarantee and Brand Increase Guarantee, please visit: www.forbes.com/adinfo. About Forbes.com Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 4,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties – ForbesAutos.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets,.com, RealClearSports.com, Clipmarks.com and the Forbes.com Business and Finance Blog Network – together reach nearly 40 million business decision makers each month. Contacts Forbes.com Melanie Scharler, 212-366-8966 mscharler@forbes.net
VanceInfo Acquires Calif.-based Wireless Info Tech
VanceInfo Technologies Inc. (NYSE: VIT) (”VanceInfo”), an IT services provider and one of the leading
offshore software development companies in China, today announced that,
through its U.S. subsidiary, it has entered into a definitive agreement to
acquire Wireless Info Tech Ltd. (”WIT”), a mobile testing and application
development services provider based in San Diego, California. The
acquisition marks the first strategic move in the U.S. by VanceInfo to
expand its onshore delivery capabilities and enhance its business
development forefront. It will also bolster VanceInfo’s position in
outsourcing services for the fast growing mobile sector.
Under the terms of the agreement, VanceInfo will pay an initial
consideration of US$1.08 million in cash and grant certain restricted
stock. Contingent considerations will be paid based on WIT’s financial
performance in the next 24 to 30 months.
Headquartered in San Diego, California, WIT specializes in mobile
testing and application development services primarily for handset
manufacturers. For the eight months ended August 31, 2008, WIT generated
approximately US$3 million in net revenues. The acquisition will complement
VanceInfo’s existing offshore services to the mobile sector and strengthen
its dual shore service platform for its multinational clients. The
transaction is expected to close in October and is expected to be accretive
to VanceInfo’s full year results.
“We are excited to welcome this highly skilled team into the VanceInfo
family as we continue to carry out our investment strategy in the wireless
sector,” said Chris Chen, Chairman and Chief Executive Officer of
VanceInfo. “The combination of our offshore capabilities and WIT’s onshore
engagement team will help us better serve our clients’ needs. Leveraging
the brand and platform of VanceInfo, the WIT team will also be better
equipped for developing more customers and winning larger projects in the
U.S.”
About VanceInfo
VanceInfo Technologies Inc. is an IT service provider and one of the
leading offshore software development companies in China. VanceInfo was the
first China software development outsourcer listed on the New York Stock
Exchange.
The Company ranked number one among Chinese offshore software
development service providers for the North American and European markets
as measured by 2007 revenues, according to International Data Corporation,
or IDC, a leading independent market research firm.
VanceInfo’s comprehensive range of IT services includes research &
development services, enterprise solutions, application development &
maintenance, quality assurance & testing, and globalization & localization.
VanceInfo provides these services primarily to corporations headquartered
in the United States, Europe, Japan, and China, targeting high growth
industries such as technology, telecommunications, financial services,
manufacturing, retail and distribution.
Safe Harbor
This press release includes statements that may constitute
forward-looking statements made pursuant to the safe harbor provisions of
the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as will,
should, expects, anticipates, future, intends, plans, believes, estimates,
and similar statements. Such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected. Further information regarding these and other risks is
included in VanceInfo’s filings with the U.S. Securities and Exchange
Commission, including its registration statement on Form F-1. All
information provided in this press release and in the attachments is as of
October 1, 2008, and VanceInfo does not undertake any obligation to update
any forward-looking statement as a result of new information, future events
or otherwise, except as required under applicable law.
BEIJING, Sept. 30 /Xinhua-PRNewswire/ –
Oracle OpenWorld 2008: Voltaire InfiniBand Helps Deliver Extreme Performance for HP Oracle(R) Database Machine
Voltaire Ltd. (NASDAQ: VOLT), a leading provider of grid backbone solutions for data centers, today announced that its Voltaire InfiniBand switches and software are helping to drive previously unattainable performance for large Oracle data warehouses. HP Oracle® Database Machine was unveiled Wednesday afternoon at Oracle OpenWorld in San Francisco. Oracle’s ...Salesforce.com Chairman and CEO to Speak at the Sierra Ventures 2008 CIO Summit
Event to be webcast live on salesforce.com’s investor relations website
Read more
TechShow MediaWatch Photokina 2008: September 25
Delkin introduces external Blu-ray drive at Photokina, Popular Photography Magazine Sigma launches new lenses and teleconverters at Photokina, Popular Photography Magazine Photokina News: Olympus Shows Prototypes, Twice Photokina News: Smartparts Ships Wi-Fi-Enabled Frame, Twice Photokina: Eye-Fi expands to Japan and Canada, GPS Business News Photokina News: Geo-Tagging For The Masses, Twice Fujifilm shows 3D camera at ...24-7 Press Release Compares Online Press Release Versus Pay Per Click Advertising
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Maximize your marketing dollars by selecting the product that yields the
best Return on Investment (ROI).
NEW YORK, Sept. 30 /PRNewswire/ — 24-7 Press Release
(http://www.24-7pressrelease.com), a leader in online press release
distribution and search engine optimization, compares Pay Per Click (PPC)
advertising versus submitting a press release online. Both products are
still popular forms of online marketing today. Which one yields the best
Return on Investment (ROI)?
What is Pay Per Click?
Pay Per Click is a type of search marketing where advertisers pay a set
amount every time someone clicks from their ad through to their website.
There is a minimum starting price per click along with multiple bidders.
The average cost for a top keyword can easily exceeds $3.50 per click. The
costs are actually higher considering that 15-30% of all click throughs
maybe fraudulent.
If a company had a daily budget of $50 and the average cost per click
is $1.50, you would receive 33 click throughs to your website. It is
apparent that a lot of money can be spent in a hurry without returning a
great deal of traffic.
What is a Press Release Cost Per View?
The Cost Per View is the amount paid a press release divided by the
number of times the press release is viewed. This is useful for comparison
purposes. It is not uncommon for a press release to receive hundreds to
thousands of views.
If you published a $49 press release and received 1000 views in the
first few weeks, your Cost Per View is $.05. This number also decreases the
longer the press release is in circulation.
Benefits of an online press release versus Pay Per Click advertising:
1. When using Pay Per Click advertising, you pay for the click throughs
to your website but there are no guaranteed of sales. If someone reads your
press release, they have a genuine interest in your company and will click
further.
2. A press release will continue to drive traffic naturally from the
search engines. Pay Per Click ads stop when your money runs out.
3. A press release provides your website with Search Engine
Optimization (SEO) benefits. There are no SEO benefits with Pay Per Click
advertising.
4. A press release cost pennies compared to Pay Per Click advertising.
In summary, Pay Per Click can be an expensive way to advertise.
Companies on a limited marketing budget are generally much better off
investing in an optimized press release. A $49 press release from 24-7
Press Release is a low cost investment with a high value return.
To signup for an account at 24-7 Press Release, visit
http://www.24-7pressrelease.com
About 24-7 Press Release
Launched in 2004, 24-7 Press Release is a leading provider of press
release distribution services, with over 50,000 distributed releases and 8
million headline impressions each day. It provides a variety of specialized
distribution services, including private-label display capabilities and
Search Engine Optimization (SEO) packages. Premium distribution plans start
at only $49 per release.
This press release was issued through 24-7PressRelease.com. For further
information, visit http://www.24-7pressrelease.com.
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E for All Expo: E for All 2008 Show Highlights: Fun-filled Activities, Celebrity Appearances, Great Games, and More at E for All, October 3-5, 2008 in L.A.
IDG World Expo’s Entertainment for All® Expo (E for All®) has an all-star line up for 2008, including fun-filled activities, celebrity appearances, and, of course, great games. Hosted at the Los Angeles Convention Center on Friday, October 3 through Sunday, October 5, 2008, this year’s E for All will include a variety of activities for all ages and interests. For more information and/or to register for E for All, please visit www.eforallexpo.com. Read more
E for All Expo: SteelSeries Introduces Red SteelSeries Full-Size Siberia Headset at 2008 E for All Expo
Professional gaming gear manufacturer, SteelSeries, has announced that their signature headphones, the SteelSeries Siberia Full-size Headset will now be available in Red. During this year’s E for All Expo, SteelSeries will be making their presence known inside the Sharp® Gamers Lounge with pro-game play by Team Fnatic and original music mixes that attendees will be able to listen to on the redSteelSeries Siberia Full-size Headsets. Read more