Sony Introduces the World’s First Camcorder With Smile Shutter Technology
Posted on June 19, 2008
Filed Under News
SAN DIEGO, June 19 /PRNewswire/ — Sony is taking the lead in the
camcorder industry by introducing the first high-definition camcorder with
both Smile Shutter(TM) and face detection technologies.
The HDR-CX12 Memory Stick(R) Handycam(R) camcorder can record full 1920
x 1080 HD video and 10-megapixel photos on Sony Memory Stick PRO Duo(TM)
media and any Memory Stick PRO Duo (Mark2) media cards. Roughly the size of
a soda can (2.8-inches wide by 5.3-inches tall by 2.8-inches deep), this
ultra-compact model will allow for easy transfer of video and stills from
media cards to a compatible PC to share via email, uploading to the
Internet or burning to disc.
With Sony’s unique Smile Shutter technology you can capture smiling
photos and record video at the same time. When activated the technology
will detect and automatically take a photo when your subject smiles –
without having to switch to photo mode or press the photo button.
It also features child and adult prioritization so you can capture
photos when your intended subject group smiles. This camcorder can even
detect and capture a smile while in standby mode — just aim the camcorder
and you’ll capture smiling moments.
“Advanced technologies such as ’smile shutter’ make memory capture
automatic so you can relax and enjoy the moment at hand,” said Kelly Davis,
director of camcorder marketing at Sony Electronics. “Leveraging these key
technologies across multiple product lines is another example of Sony’s
commitment to anticipate consumer needs by making video capture more
seamless, easy and fun.”
Advanced Features and Performance
In addition to face detection technology, the camcorder is packed with
powerful features such as ClearVid(R) CMOS sensor with Exmor(TM)-derived
technology for stunning video detail and clarity, a BIONZ(TM) imaging
processor, an advanced Carl Zeiss(R) Vario-Sonnar(R) T* 12x optical zoom
lens and Super SteadyShot(R) optical image stabilization for smooth video
and clear photos.
The model has a 2.7-inch Clear Photo LCD Plus(TM) screen, Dolby(R)
Digital 5.1-channel surround sound recording and a built-in zoom microphone
to record clear dialogue. It has an assignable dial that can be customized
to manually control focus, brightness and white balance.
The camcorder will ship with a supplied 4GB Memory Stick PRO Duo
(Mark2) media card so that you are ready to start recording almost straight
out of the box. A supplied Handycam Station(TM) cradle makes for easy DVD
creation with its One Touch Disc Burn button. Also bundled is Picture
Motion Browser software to easily view, organize and store video and photos
on a compatible PC.
Price and Availability
The HDR-CX12 camcorder will be in stores early August for about $900.
It will be available at Sony Style(R) retail stores, online through
http://www.sonystyle.com and at authorized dealers nationwide. Online
pre-orders will begin on June 20th at http://www.sonystyle.com/handycam.
SOURCE Sony
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