Automobili Lamborghini S.p.A Signs Exclusive Agreement With Sirius Satellite Radio
Posted on June 19, 2008
Filed Under News
NEW YORK and SANTA AGATA, Italy, June 19 /PRNewswire-FirstCall/ –
SIRIUS Satellite Radio (Nasdaq: SIRI) and Automobili Lamborghini S.p.A.
today announced that Automobili Lamborghini will offer SIRIUS as its
exclusive satellite radio provider in Lamborghini vehicles. The first
Lamborghini to include SIRIUS as standard factory installed equipment will
be the Murcielago beginning with the 2009 model year in the U.S.
“We are very pleased to have Automobili Lamborghini as a partner.” said
Mel Karmazin, CEO SIRIUS. “We look forward to working closely with
Automobili Lamborghini to offer its customers the best in audio
entertainment available for its prestigious vehicles.”
“SIRIUS was the natural choice for Automobili Lamborghini’s exclusive
supercars,” stated Stephan Winkelmann, President and CEO of Automobili
Lamborghini S.p.A. “Satellite radio gives our customers easy access to
endless music options, therefore enhancing their ability to enjoy their
vehicle on the road or track.”
SIRIUS will be standard equipment in each Murcielago and will include a
lifetime subscription to SIRIUS Satellite Radio with every vehicle
purchase.
About SIRIUS
SIRIUS, “The Best Radio on Radio,” delivers more than 130 channels of
the best programming in all of radio. SIRIUS is the original and only home
of 100% commercial free music channels in satellite radio, offering 69
music channels. SIRIUS also delivers 65 channels of sports, news, talk,
entertainment, traffic, weather and data. SIRIUS is the Official Satellite
Radio Partner of the NFL and NASCAR, and broadcasts live play-by-play games
of the NFL as well as live NASCAR races. All SIRIUS programming is
available for a monthly subscription fee of only $12.95.
SIRIUS Internet Radio (SIR) is an Internet-only version of the SIRIUS
radio service, without the use of a radio, for the monthly subscription fee
of $12.95. SIR delivers more than 80 channels of talk, entertainment,
sports, and 100% commercial free music.
SIRIUS Backseat TV (TM) is the first ever live in-vehicle rear seat
entertainment featuring three channels of children’s programming, including
Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee
of $6.99 plus applicable audio subscription fee.
SIRIUS products for the car, truck, home, RV and boat are available at
shop.sirius.com and in more than 20,000 retail locations, including Best
Buy, Circuit City, Crutchfield, Target, Wal-Mart, Sam’s Club and
RadioShack.
As of December 31, 2007, SIRIUS radios were available as a factory and
dealer-installed option in 116 vehicle models and as a dealer
only-installed option in 37 vehicle models.
SIRIUS has agreements with Aston Martin, Audi, Bentley, BMW, Chrysler,
Dodge, Ford, Jaguar, Jeep, Kia, Land Rover, Lincoln, Maybach, Mazda,
Mercedes-Benz, Mercury, MINI, Mitsubishi, Rolls-Royce, Volvo, and
Volkswagen to offer SIRIUS radios as factory or dealer-installed equipment
in their vehicles. SIRIUS has relationships with Toyota and Scion to offer
SIRIUS radios as dealer-installed equipment, and a relationship with Subaru
to offer SIRIUS radios as factory or dealer-installed equipment. SIRIUS
radios are also offered to renters of Hertz vehicles at airport locations
nationwide.
Click on http://www.sirius.com to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription.
Any statements that express, or involve discussions as to,
expectations, beliefs, plans, objectives, assumptions, future events or
performance with respect to SIRIUS Satellite Radio Inc. are not historical
facts and may be forward-looking and, accordingly, such statements involve
estimates, assumptions and uncertainties which could cause actual results
to differ materially from those expressed in any forward-looking
statements. Accordingly, any such statements are qualified in their
entirety by reference to the factors discussed in our Annual Report on Form
10-K for the year ended December 31, 2007 filed with the Securities and
Exchange Commission. Among the significant factors that could cause our
actual results to differ materially from those expressed are: our pending
merger with XM Satellite Radio Holdings, Inc. (”XM”), including related
uncertainties and risks and the impact on our business if the merger is not
completed; any events which affect the useful life of our satellites; our
dependence upon third parties, including manufacturers of SIRIUS radios,
retailers, automakers and programming providers; and our competitive
position versus other audio entertainment providers.
About Lamborghini
Founded in 1963, Automobili Lamborghini S.p.A is headquartered in Sant’
Agata Bolognese, in Northeastern Italy and manufactures some of the world’s
most sought after super sports cars. With 34 dealerships in North America
and 114 worldwide, Automobili Lamborghini has created a succession of
dynamic and elegant super sports cars including the Miura, Islero, Urraco,
350GT, Espada, Countach, Diablo, Murcielago LP640, Murcielago LP640
Roadster, Gallardo Coupe, Gallardo Spyder, Gallardo SE, Gallardo
Superleggera, Reventon and the recently launched 2009 Gallardo LP560-4. For
more information on Automobili Lamborghini, please visit the website at
http://www.lamborghini.com.
O-SIRI
MEDIA CONTACT:
Sal Resendez
SIRIUS
646 313 2405
sresendez@siriusradio.com
SOURCE SIRIUS Satellite Radio
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