Comcast Colorado to Host Consumer ‘Screen to Green’ TV Recycling Event on Saturday, June 28 at Auraria Campus in Denver
Posted on June 18, 2008
Filed Under News
DENVER, June 18 /PRNewswire/ — Denver residents who have stockpiled
their unused TVs and other electronics because they weren’t sure how to
dispose of their e-waste will have an opportunity to responsibly recycle
their screens and other items at a “Screen to Green TV Recycling Rally”
presented by Comcast on Saturday, June 28.
The Screen to Green (S2G) TV Recycling Rally will be centrally held on
the Auraria campus across from the Pepsi Center in downtown Denver from 10
a.m. to 2 p.m. In addition to televisions, residents can also recycle other
electronics including computer monitors, DVD players or other e-waste that
shouldn’t be placed in the general trash. There is a $5 recycling fee for
each screen recycled which includes TVs and computer monitors. TV and
computer monitor recycling is more expensive and complex than other e-waste
processing, so Comcast and the other rally sponsors are helping to offset
recycling costs. Other small electronics including computers, cell phones,
stereo components, DVD players and PDAs are free.
In addition, residents who participate in the Recycling Rally by
recycling a TV or other electronic item will be eligible to enter a drawing
for a 40-inch LCD TV and a free Comcast Triple Play service package for one
year. The package includes Comcast Digital Cable featuring superior HDTV
and Video on Demand, High-Speed Internet boasting download speeds of 6 Mbps
and PowerBoost, and feature-rich Comcast Digital Voice(R).
Comcast Colorado is leading the TV recycling effort in Denver as part
of its participation in Screen to Green, a cable industry initiative to
educate consumers and engage them in the recycling of unused televisions to
better the environment. In the past six weeks, Comcast has used its various
technology platforms and wide reach to educate consumers about the dangers
of TVs in landfills. In addition to sending bill messages and alerts via
its cable set-top boxes to its customers about the Recycling Rally, the
company teamed with Planet Green to air commercials about the event.
“As consumers continue to adopt new technologies and embrace advanced
services such as VOD and HDTV, we want to ensure that we’re helping
consumers understand how they can responsibly recycle their old technology
to improve our environment,” said Scott Binder, senior vice president of
Comcast Colorado. “Our participation in the first Screen to Green TV
Recycling Rally is just one way that Comcast is working within our
communities to make a positive and measurable difference.”
Many consumers are unaware that electronic waste, including TVs, if
improperly disposed could become toxic waste. Electronics are full of toxic
materials such as lead, mercury and beryllium and other elements that if
improperly managed, could be harmful to people and the environment. Each TV
or computer monitor may contain up to eight pounds of lead. When
televisions and other e-waste are discarded and crushed in landfills, they
may leach chemicals into groundwater or pollute the air.
“The City and County of Denver is committed to providing our residents
with easy ways to protect our environment and promote sustainability,” said
Denver Mayor John Hickenlooper. “From the recent recycling initiative we
announced with the Downtown Business Improvement District for the 16th
Street Mall to our partnership with Comcast for this Screen to Green TV
recycling event, we continuously seek ways to better our community.”
Through the recycling of TVs, valuable resources such as precious
metals, plastics and glass can be extracted and reused. According to the
U.S. EPA, reusing and recycling these materials from end-of-life
electronics conserves natural resources and avoids air and water pollution
as well as greenhouse gas emissions that are emitted by the manufacturing
of new products.
“Every TV that is kept out of a landfill is triumph for the
environment,” said Lori McFarling, divisional marketing officer, Domestic
Distribution and Enterprises, Discovery Communications — the parent
company of Planet Green. “One of the goals of Discovery’s new Planet Green
initiative is to encourage people to make more environmentally conscious
decisions, and Screen to Green provides a great opportunity for consumers
to contribute their part to protecting the planet.”
Launched as the first and only 24-hour eco-lifestyle television network
in early June, Planet Green can be found in Comcast’s Digital Preferred
package line-up on channel 201.
Waste Management Recycle America and GRX (Guaranteed Recycling Xperts)
will work together to provide e-waste recycling services at the June 28th
Denver S2G Recycling Rally. Both e-cycling partners uphold the highest
standards for responsible electronics recycling and ensure that all waste
will be handled domestically.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is
the nation’s leading provider of entertainment, information and
communications products and services. With 24.7 million cable customers,
14.1 million high-speed Internet customers, and 5.2 million voice
customers, Comcast is principally involved in the development, management
and operation of broadband cable systems and in the delivery of programming
content. In Colorado, Comcast serves more than 815,000 customers and
employs approximately 4,500 people.
Comcast’s content networks and investments include E! Entertainment
Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout,
TV One, ten regional Comcast SportsNets and Comcast Interactive Media,
which develops and operates Comcast’s Internet business. Comcast also has a
majority ownership in Comcast-Spectacor, whose major holdings include the
Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball
team and two large multipurpose arenas in Philadelphia.
About Screen to Green
Screen to Green (S2G) is an innovative recycling and education
initiative developed for the cable television community to engage consumers
in a responsible recycling solution for unused televisions to better the
environment. Televisions that are tossed into landfills pose a major threat
to people and the environment as they contain significant amounts of toxic
materials. Screen to Green provides a comprehensive program to partner
cable companies and consumers to safely recycle TVs and repurpose their
parts. Developed in 2007 by October Strategies, Inc., a Denver-based
strategic communications firm, Screen to Green is dedicated to the highest
standards of responsible recycling and bettering the communities where
cable conducts business. For more information, please visit
http://www.screentogreen.com.
SOURCE Comcast Colorado
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