Alcatel-Lucent Shows How to Transform Communications Networks to Enable Carriers to Deliver a Personalized Experience for Customers
Posted on June 12, 2008
Filed Under mobile phones
PARIS, June 12 /PRNewswire-FirstCall/ — Alcatel-Lucent (Euronext Paris
and NYSE: ALU) today announced its plans to demonstrate how it is leading
the way in enabling the transformation of communications networks at the
NXTcomm 2008 trade show, which runs June 16-19 at the Las Vegas Convention
Center.
Alcatel-Lucent, in booth number 3116 in the South Upper Hall of the
convention center, will showcase its technologies, software and services
that enable service providers to transform their networks and business - a
critical issue as they seek to deliver secure, personalized applications
and services to their customers while managing their expenses.
Alcatel-Lucent will showcase its integrated approach for end-to-end
transformation, which is based on a comprehensive portfolio of innovative
solutions designed to help service providers benefit from new and existing
business models that exploit the ability of advanced broadband networks to
deliver profitable growth. This transformation will make it possible for
service providers to offer their customers a variety of new voice, video,
data and multimedia capabilities that can be available on any screen, any
where and any time based on the individual customer’s personal preference.
These solutions are part of Alcatel-Lucent’s objective to address the
challenges service providers and enterprises face as they address changing
end-user expectations and behavior, new business models and market
dynamics. The demos and subject matter experts will explain how the
technologies, solutions and programs can help carriers transform their
networks, services and business.
A key theme of the Alcatel-Lucent booth is how the company’s solutions
help carriers monetize IP calls/sessions before, during and after the call
or session. The goal is to enable service providers to create value from
each session by removing the barriers or frictions between domains to
create always-on services that grow the top line, drive organizational
efficiency and create business value.
Alcatel-Lucent will help service providers capture more intelligence in
the network, enabling better overall service to customers and partners and
that helps create tighter subscriber and third-party loyalty.
Demonstrations
At NXTcomm, Alcatel-Lucent will highlight its unmatched end-to-end
portfolio of technology and services, focusing on technologies and services
that deliver a personalized user-centric experience. Among its
demonstrations and presentations, Alcatel-Lucent will feature:
In-Building Wireless
This solution provides opportunities for operators to expand their
revenue stream as Alcatel-Lucent channel partners. The Unified In-Building
Wireless offer can help operators in key vertical segments and markets
including hospitals; commercial buildings; public places: mass transit,
malls, airports and stadiums; universities; manufacturing / warehouses; and
residential buildings.
Geographic Messaging Platform (GMSP) - The demonstration showcases the
NXTcomm Eos Award-winning GMSP, which is a next-generation location-driven
platform and set of applications that leverage the advanced functionality
of today’s mobile networks and devices, enabling mobile social networking
and mobile marketing applications built on top of the patented platform.
The applications deliver content when opted-in users enter a certain
location. GMSP was invented by Bell Labs, commercialized within
Alcatel-Lucent Ventures, and will become part of the award-winning
Messaging Suite in Alcatel-Lucent’s applications portfolio.
Targeted Advertising - Applying an end-user advertising scenario, the
demonstration will showcase both the network and application features that
enable the network to intelligently use subscriber data to push more
targeted advertising content to end users. The solution provides a means to
deliver the correct ads to the correct viewer at the right time, improving
both the number of ads that can be sold and the value of each ad. It also
ensures that the ad placement does not disrupt the carrier network and
generates additional revenue by selling “user action” data to advertisers.
Data could be derived from a single source, such as users clicking on a TV
menu to “get additional information”, or from multiple sources, such as
visiting a web site within a short interval of viewing an ad on TV. The
solution enables the management of advertising campaigns that bring
specific types of viewers to the advertisers and ensures subscriber
anonymity to safeguard consumer trust.
IPTV / Mobile TV - This demonstration shows how a user experiences
entertainment across the three screens - TV, mobile, PC, and how content
can be shared across those screens whether they’re at home or on the go -
providing a simple, personal and predictable experience.
Unlimited Mobile TV - Alcatel-Lucent’s Interactive Mobile TV solution
delivers 3G users personalized content, live and on-demand TV and “made for
mobile” TV channels featuring a rich media player, an electronic
programming guide (EPG), smart navigation and fast channel changing - as
well as video and audio quality optimized for mobile handsets. Users enjoy
personalized rich media for interactive, personalized and contextual video
services (e.g., voting, quiz, personalized information or purchase) as well
as seamless access to associated services (e.g., “one-click purchase” of
ring tones, video clips, ring-back tones, and video greetings).
This solution also integrates User Generated Content web services,
which can be shared over Mobile TV. In addition to the 3G service,
Alcatel-Lucent’s Mobile Interactive TV also provides efficient mobile
broadcast technologies, such as DVB-H or DVB-SH, in addition to 3G.
Service Focused Transport - A comprehensive portfolio of packet optical
and IP networking solutions will be showcasing next generation triple play
and mobile services.
Telecom Meets Web 2.0 - A focus on NGN IP Networks, leveraging telecom
and web 2.0 that includes a live demo of the Class 5 VoIP/Portal and
wireline video telephony and Facebook.
Service Delivery and Assurance - The fast pace communications market
demands that providers introduce new blended lifestyle services and
applications faster, and with less risk and cost. Alcatel-Lucent’s Service
Delivery and Assurance solutions streamline real-time creation, charging,
and activation of multi-session, personalized services, leverage common
inventory and catalogs to create blended end-user services involving
components such as presence, payment-type, video applications, and more.
Integrated service assurance and customer care ensure quality and make
trouble management faster, increasing efficiently and driving down costs.
IMS Converged Communications - This demonstration shows how the
Alcatel- Lucent IMS Solution enables operators to expose the information
and capabilities of their network to the web and thus efficiently compete
with new entrants from this domain. This demonstration also highlights IMS
end-to-end integration: how a complex network can be successfully
pre-integrated and tested in an external lab. This demo showcases that
Alcatel-Lucent IMS Solution enables mobile operators can progressively
extend their mobile offer across their entire customer base with PC
calling.
Boosting Broadband with IMS and SS7 - This live demonstration of the
Alcatel-Lucent 5060 IP Call Server shows how service providers can
transform their voice core network to compete more effectively by
introducing broadband services in new markets (e.g., xDSL, PacketCable 2.0,
WiMAX, Femto), and retire legacy TDM switches while maintaining basic POTS
services. Also the Alcatel-Lucent 5074 Signaling Defense Solution enables
providers to defend their vital SS7 network against new forms of attack and
disruption caused by SMS spam, hackers, and interconnected networks.
Services - A comprehensive services portfolio including network design,
integration operation and maintenance, as well as managed networking,
managed communications services will be covered in an interactive
presentation in the theatre in Alcatel-Lucent’s booth.
In addition to the demonstrations, Alcatel-Lucent will also have
several speakers at NXTcomm presenting on a range of topics:
NXTcomm Keynote Session
Alcatel-Lucent’s John Giere will emcee the Wednesday June 18 (8am -
10am) keynotes involving Verizon Communications President and COO Denny
Strigle, Sprint Nextel President and CEO Dan Hesse and Sun Microsystems
Chairman and co-founder Scott McNealy.
ATIS Tech Think @ NXTcomm08
Speaker: Paul Mankiewich, CTO, Americas, Alcatel-Lucent
Session: B4, Full-Scale Convergence: What Does It Look Like and How Do
We Get There?
Date/Time: June 17, 2008; 1:00pm - 2:15pm
Speaker: Cindy Mills, General Manager, Service Delivery Environment,
Alcatel-Lucent’s Services business
Session: T4, The Service Delivery Platform: Innovation in Supporting
Next-Gen Services with IMS, SOA and Web 2.0
Date/Time: June 17, 2008; 1:00pm - 2:15pm
Communication Goes Green
Speaker: Seenu Banda, VP, Alcatel-Lucent’s Enterprise Solutions
Keynote Session: The need for Environmental consciousness among
telecommunication vendors
Time/Date: June 19, 2008, 1:30pm - 2:00pm
DiversityNXT 2008
Speaker: Nick De Tura, SVP - Supply, Logistics and Procurement - North
America
Session: Supplier Diversity Executive Town Hall
Time/Date: June 16, 2:00pm - 6:00pm
IEC Communications Forums presented @ NXTcomm 08
Speaker: Tom Goodwin, vice president, Alcatel-Lucent’s Optical
Networking business
Session: A1, The Next Step in the Packet Transport Evolution: The
Virtualization of the Optical Layer toward Unified Packet
Network Architectures
Date/Time: June 17, 2008; 1:00pm - 2:15pm
Speaker: Marcus Weldon, CTO, Fixed Access business, Alcatel-Lucent
Session: B1 Enabling Mass Deployment of Triple Play
Date/Time: June 17, 2008; 2:30pm - 3:45 pm
Speaker: Patricia Lopes, VP, Services Transformation, Alcatel-Lucent’s
Services business
Session: C1, SDP for the Telco 2.0 World
Date/Time: June 17, 2008; 4:00pm - 5:15pm
Speaker: Mike Cooper, Vice President, marketing and strategy,
Alcatel-Lucent’s Multicore business
Session: D3, Chair: Network Transformation to IP Core
Date/Time: June 18, 2008; 1:00pm - 2:15pm
Speaker: Steve West, Director, Americas Strategy, Alcatel-Lucent
Session: D2, Converged TV: Delivering Rich TV and Video Experiences on a
Converged Platform
Date/Time: June 18, 2008; 1:00pm - 2:15pm
Speaker: Steve West, Director, Americas Strategy, Alcatel-Lucent
Session E1: P2P TV vs TelcoTV
Date/Time: June 18, 2008; 2:30pm - 3:45pm
NXTcomm Conference Series
Speaker: Steve Kemp, Senior Director, Fixed Access business,
Alcatel-Lucent
Session: Future of Fiber to the Home Technologies
Date/Time: June 17, 2008; 1:00pm - 2:15pm
Optical Internetworking Forum (OIF) Mini-seminar @ NXTcomm08
Speaker: David Brown, Director, Alcatel-Lucent’s Optics Solutions
Marketing
Session: Enabling On-Demand Ethernet Services
Date/Time: Wednesday, June 18; 1:00pm - 1:30pm
Location: South Hall Lower 9008D (Forum Theater)
Wiley Rein Communications and TechLaw Forum
Speaker: Kevin Krufky, Legislative Counsel, Global Government & Public
Affairs, Alcatel-Lucent
Session: Rethinking “Neutrality” As an Approach to Reasonable Network
Management
Time/Date: June 18, 2008, 1:00pm - 2:30pm
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that
enable service providers, enterprise and governments worldwide, to deliver
voice, data and video communication services to end-users. As a leader in
fixed, mobile and converged broadband networking, IP technologies,
applications and services, Alcatel-Lucent offers the end-to-end solutions
that enable compelling communications services for people at home, at work
and on the move. With operations in more than 130 countries, Alcatel-Lucent
is a local partner with global reach. The company has the most experienced
global services team in the industry, and one of the largest research,
technology and innovation organizations in the telecommunications industry.
Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is
incorporated in France, with executive offices located in Paris. For more
information, visit Alcatel-Lucent on the Internet:
http://www.alcatel-lucent.com
SOURCE Alcatel-Lucent
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