Nokia Emerges as India’sNokia Emerges as India’s Most Trusted Brand
Posted on June 11, 2008
Filed Under mobile phones
ESPOO, Finland, June 11 /PRNewswire-FirstCall/ — Nokia (NYSE: NOK) has
emerged as the Most Trusted Brand in India in the annual survey undertaken
by Brand Equity of The Economic Times, India’s largest and the world’s
second most read financial daily.
Nokia was ranked 71 in 2005, when it first made an appearance in the
Brand Equity Most Trusted Brand survey. Since then, the company has
consistently gained ground - from No. 44 in 2006 to No. 4 in 2007, and
finally to No. 1 in 2008.
Commenting on the achievement, Mr. Olli-Pekka Kallasvuo, President and
CEO, Nokia Corporation, said: “We are humbled by the trust and faith that
our consumers have shown in Nokia. Becoming the Number 1 Most Trusted Brand
in India is a very prestigious achievement for us. India has been a
critical market for a long time now, and its importance continues to grow.”
Mr. D Shivakumar, Vice President and Managing Director of Nokia India,
said: “It is a very momentous occasion for us to be adjudged the Number 1
Most Trusted Brand in India. This recognition fills us with pride as well
as a great sense of responsibility, for this is a giant leap of trust for
us.
“I would like to take this opportunity to thank and congratulate our
consumers, partners and colleagues, both in India and across the globe, for
their passion and commitment that has helped us make this meaningful mark
in the country,” Mr Shivakumar said.
The Brand Equity survey was conducted by leading market research agency
AC Nielsen ORG-MARG, and is the largest of its kind in India. The survey
interviewed more than 8,000 respondents across 12 cities in the West, East,
North and South zones of India. The sample is spread across socio-economic
class, age and income groups, covering consumers aged 15 and older. The
list consisted of 300 brands (219 consumer products and 81 service brands).
India is the second largest market for Nokia globally. The company has
a manufacturing facility in Chennai, three R&D facilities, and a design
centre in Bangalore, keeping Nokia in step with the growing needs of
emerging markets.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people
to experience music, navigation, video, television, imaging, games,
business mobility and more. Developing and growing our offering of consumer
Internet services, as well as our enterprise solutions and software, is a
key area of focus. We also provide equipment, solutions and services for
communications networks through Nokia Siemens Networks.
http://www.nokia.com
SOURCE Nokia Corporation
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