Microsoft Office Live Small Business National Survey Reveals Women Entrepreneurs Are Seeking Financial Opportunity and Better Work-Life Balance
Posted on June 6, 2008
Filed Under Microsoft
REDMOND, Wash., June 6 /PRNewswire-FirstCall/ –
What: Women are starting small businesses to have more financial
opportunity and flexibility in their lives, according to the
results of a survey of approximately 600 entrepreneurial
women. Microsoft Office Live Small Business
(http://smallbusiness.officelive.com) fielded the survey to
attendees of its Vision to Venture conference series for
women entrepreneurs, recently held in five U.S. cities. The
survey respondents were current or aspiring small-business
owners who attended the conference. Aside from the top
motivator of financial opportunity, other common reasons for
starting a business were to be one’s own boss or to have
better work-life balance.
The survey also revealed that only 39 percent are using the
Web to manage and market their businesses.
To help empower women entrepreneurs with smart and simple
strategies for starting and growing a business, a free,
on-demand webcast of the Vision to Venture conference is
available now through
http://smallbusiness.officelive.com/Seminars/winningherway.
More than 15,000 people have already registered for the
webcast, which features expert speakers Susan Wilson
Solovic, author of “The Girls’ Guide to Building a
Million-Dollar Business” and co-founder of SBTV.com; Rich
Sloan, author, radio host and co-founder of StartupNation
LLC; and John Jantsch, author and founder of Duct Tape
Marketing.
Summary of
Survey Data: The survey revealed the following top reasons for starting a
business (in order):
1. Financial opportunity
2. The ability to be one’s own boss
3. The need for better work-life balance
4. Bringing to life a great business idea
In addition, the survey found that more than one-third of
respondents think being a woman has had an overall positive
impact on their entrepreneurial efforts.
Why: Vision to Venture Conference Series and On-Demand Webcast.
Microsoft Office Live Small Business created the Vision to
Venture conference to provide a forum for entrepreneurial
women to learn from national small-business experts, receive
technology advice and network with other entrepreneurs.
When: The webcast of the Vision to Venture event held May 9, 2008,
in Redmond, Wash., is available now.
Where: The Vision to Venture webcast can be viewed at
http://smallbusiness.officelive.com/Seminars/winningherway.
The Office Live Small Business Women’s Resource Center at
http://smallbusiness.officelive.com/ResourceCenter/women is
full of articles, seminars and advice to help women start
and grow their businesses.
About Microsoft Office Live Small Business
Microsoft Office Live Small Business is the award-winning service that
offers a complete, affordable set of easy-to-use Internet-based tools that
help small-business owners get online, attract customers and manage their
business. More than 950,000 customers currently use Office Live Small
Business in five countries: U.S., U.K., France, Germany and Japan. More
information is available at http://smallbusiness.officelive.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
SOURCE Microsoft Corp.
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