SpaceGravy.com warns: Don’t be Stupid about MySpace
Posted on June 5, 2008
Filed Under Web 2.0
having a presence at social networking websites need to keep some important
rules in mind, according to SpaceGravy.com (http://www.SpaceGravy.com). The
company, a provider of free layouts, free backgrounds and add-ons for
MySpace, MyYearBook, Friendster, Xanga and Virb, today released information
about what businesses should and shouldn’t do when it comes to social
networking.
Rule #1 - Don’t ignore the social space.
Jennifer Lange, president of SpaceGravy.com, says the single biggest
mistake businesses make is ignoring social networking altogether.
“Websites like MySpace and Facebook are behemoths. You need to be where
your customers will most likely be and chances are, they’re socially
networking. Neglecting to have a social networking presence is akin to
neglecting your customers.”
Rule #2 - Advertising isn’t everything.
Businesses don’t have to invest tons of money in advertising to have a
presence at social networking websites. In fact, Lange says companies can
make significant inroads simply by having free profiles, and effectively
managing those profiles, at MySpace, Facebook and other popular social
sites.
Rule #3 - Work your profile.
Having a profile is one thing — “working” that profile by adding
friends, posting comments, writing blog entries and sending bulletins is
something altogether different.
“Don’t expect to throw up a profile and have millions of people find
it,” said Lange. “Our advice is to have someone dedicated to managing your
company’s social networking profiles and to take a proactive approach to
working those profiles, to grow brand awareness.”
Rule #4 - MySpace isn’t the only game in town.
Sure, MySpace is the biggest, but there are other social networking
websites with tens of millions of active users each month. Lange says it’s
important not to put all your eggs in the MySpace basket, but instead, to
have a presence at a variety of social networks to broaden your reach.
Rule #5 - Maintain the integrity of social networking.
When it comes to creating a social networking profile, Lange says it’s
important to maintain a balance between marketing your company and
preserving the social networking experience to which millions of users have
become accustomed.
Don’t change the overall structure of your profile so visitors get
confused about how to navigate through it and don’t turn it into a blatant
online sales brochure for your company with little semblance of how a
general user’s profile looks or functions.
“Also, aside from profanity or verbal abuse, allow friends to post
comments about your company, even if they’re negative. You can learn a lot
about your customers — and your business — that way.”
About SpaceGravy.com
SpaceGravy.com (http://www.SpaceGravy.com) is the Internet’s premier
destination for Layouts, Backgrounds, Contact Tables, Extended Network
Banners, Glitter Graphics, Text Generators and Flash Widgets for a variety
of social networking websites, including MySpace, Xanga, MyYearBook,
Friendster and Virb. SpaceGravy.com also offers easy-to-follow design
instructions, along with important Internet safety tips.
Comments
Leave a Reply