TotalBeauty.com Tops 100,000 Unique Consumer-Written Beauty Product Reviews
Posted on June 4, 2008
Filed Under Internet
LOS ANGELES, June 4 /PRNewswire/ — TotalBeauty.com now boasts more
than 100,000 consumer-written product reviews, offering its users a
refreshingly unbiased perspective on how well thousands of beauty products
really work.
The Web site, which contains the most comprehensive online catalog of
beauty products, is now among the top beauty destinations on the Internet
for women. In fact, TotalBeauty.com and its community of over 120 beauty
bloggers and beauty-related sites collectively generate more than 1.8
million monthly unique visitors.
“We feel that the burgeoning success of TotalBeauty.com is, in part, a
response to its genuinely independent and unbiased editorial; this is
unprecedented in the beauty industry, which previously has been perceived
by consumers as being too biased,” says CEO Emrah Kovacoglu.
TotalBeauty.com features a frank approach to editorial that is rarely
seen in traditional glossy magazines. For instance, recent bold articles
such as “The Worst Rated Mascaras,” and candid questions such as, “Are You
Ready for Botox?” have attracted users’ attention.
Founded in 2007 and venture capital backed, Total Beauty Media, Inc.
operates TotalBeauty.com, which publishes the largest unbiased catalog of
beauty products online for women. Launched in December 2007,
TotalBeauty.com already features more than 100,000 user-generated product
reviews covering more than 30,000 beauty products, including most-known
prestige, mass-market, salon and spa products. The site also includes
features such as a ‘Beauty Scout’ tool which gives users the option to
customize the site and generate personalized product recommendations.
‘TotalBeauty.com TV’ is filled with hours of helpful and entertaining
how-to videos that offer easy-to-achieve beauty solutions. Finally, its
‘Community’ resource enables women to share their opinions and connect with other women who have similar beauty issues and questions.
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