CBSSports.com to Distribute Heavy’s Award-Winning Video Series, The Burly Sports Show
Posted on June 4, 2008
Filed Under Digital Entertainment / Blogtainment, Digital Media
CBSSports.com will distribute The Burly Sports Show using the Husky Network, a new premium video advertising platform
NEW YORK, June 4 /PRNewswire/ — The Heavy Corporation today announced
an agreement with CBS Interactive to distribute Heavy’s award-winning
sports series, The Burly Sports Show, on CBSSports.com. The Burly Sports
Show will be distributed using Heavy’s innovative video advertising
platform, The Husky Network.
The Burly Sports Show is Heavy’s weekly round-up of what’s going on in
sports, hosted by comedian Nick “Fitzy” Stevens. The show reaches over
2,000,000 visitors per month.
“We’re thrilled to be bringing The Burly Sports Show to one of the top
sports destinations on the web, CBSSports.com,” said Simon Assaad, co-CEO
of Heavy. “Combining our award-winning sports programming with one of the
best brands in sports media presents an ideal opportunity to launch our new
Husky video advertising platform.”
“CBSSports.com is always looking for quality content that will engage
and entertain our loyal audience,” said Jason Kint, Senior Vice President
and General Manager of CBSSports.com and CBSNews.com. “The Burly Sports
Show, with its comedic take on the world of sports, is a welcomed addition
to our community.”
CBSSports.com will manage all advertising sales for The Burly Sports
Show on its network.
About Heavy
The Heavy Corporation is focused on making video valuable. The company
owns and operates Heavy.com, one of the Web’s leading destinations for men
18-34, and the Heavy Men’s Network, reaching over 17MM men ages 18-34
through music, urban lifestyle, gaming and comedy. The company recently
launched Husky Media, the premier video monetization platform, which powers
the Heavy Men’s Network, and is a platform for all video publishers to
monetize their video assets at premium advertising rates.
Husky Media provides publishers of all sizes the ability to easily
increase the value of their video, and provide their users with a better
video viewing experience. Husky Media allows publishers to wrap any player
with high impact ad units that provide 100% share of voice and increase
inventory and video views by over 250%. More can be seen at
http://www.huskymedia.com.
Heavy.com is one of the web’s leading video companies and the leader
for 18-34 year old males, one of the most desirable demographic for
marketers and advertisers. Heavy combines its own unique original
programming with those of its users to create an environment where the
audience can control and even participate in their own personal video
experience. Heavy’s original programming staples include “Over the Hills,”
the hit parody of MTV’s The Hills, “Flex and the City” the popular spoof of
Sex and the City, “Superficial Friends,” “Kung Fu Jimmy Chow,” and the
Webby Award-winning “The Burly Sports Show,” as well as “Behind the Music
that Sucks.” Heavy’s original programming is available on Verizon V-Cast,
Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost.
Advertisers on the broadband network include Coors, Nissan, Panasonic,
Diesel, Axe, Sony and Nike.
About CBSSports.com
CBSSports.com is at the leading edge of media companies providing
Internet sports content, Fantasy sports and e-commerce. CBSSports.com is a
member of the CBS family and a part of CBS Interactive. Formerly known as
CBS SportsLine.com, in August of 2007 the company changed its name to
CBSSports.com. The change marked the evolution of the company into a
multi-platform brand offering premier broadcast, online and mobile sports
content. The change to CBSSports.com gives advertisers the ability to
associate with the CBS Sports brand and reach sports fans no matter where
they are, 24 hours a day, seven days a week.
For more information about CBSSports.com and for the latest sports
news, scores and expert analysis, please visit cbssports.com. More
information about CBS and its businesses is available at
http://www.cbscorporation.com.
Press Contacts:
The Morris + King Company CBSSports.com
Lane Buschel / Chris Macowski Alex Riethmiller
212-561-7454 / 212-561-7459 954-489-4235
lane.buschel@morris-king.com ariethmiller@cbs.com
chris.macowski@morris-king.com
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