Adap.tv Selected by AlwaysOn as OnHollywood Top 100 Winner
Posted on May 30, 2008
Filed Under LATEST NEWS
Recognized for leadership in emerging technology for digital entertainmentand media
SAN MATEO, Calif., May 30 /PRNewswire/ — Adap.tv (http://www.adap.tv),
a leading provider of video advertising expertise and solutions for
publishers and advertisers, today announced that it has been chosen by
AlwaysOn as one of the 2008 OnHollywood Top 100 Winners. Inclusion in the
OnHollywood 100 signifies major accomplishments of private emerging
technology companies in digital entertainment and media. Adap.tv was
specially selected by the AlwaysOn editorial team and other industry
experts spanning the globe, based on a set of five criteria: innovation,
market potential, customer adoption, media buzz and investor value
creation.
Adap.tv, along with the rest of the OnHollywood 100 will be honored at
the OnHollywood & BRiM event on June 10-11, 2008 at the Sofitel Hotel in
West Hollywood, California where Amir Ashkenazi, CEO of Adap.tv, will speak
as part of the “Winning Internet Video Advertising Services & Strategies”
panel. Amir will be joined by other industry executives to provide thought
leadership, background on current trends, and the future prospectus for the
online video advertising community.
“This year’s OnHollywood 100 represents the brightest of the innovators
in the new media space. We are enthusiastic about gathering the leaders in
a collaborative environment that fuses these two industries together,
culminating in the richest, most progressive conversations on Hollywood’s
digital movement,” said Tony Perkins, founder and CEO of AlwaysOn.
Launched last month, Adap.tv OneSource
(http://www.adap.tv/publishers.html) is the first open and universal video
ad platform that gives publishers the ability to add, configure, and
optimize video advertising across virtually all ad sources and all formats
using sophisticated technology and a simple, single interface. Adap.tv
selects and optimizes brand and direct response ads using proprietary
algorithms that consider video classification, content rating, and
contextual analysis to provide the best revenue yield.
“We are thrilled that AlwaysOn has recognized Adap.tv as one of the
most innovative emerging technology companies of 2008,” said Amir
Ashkenazi, CEO of Adap.tv. “With the infinite market potential of digital
video and the ever-increasing need for robust advertising solutions for
publishers, we look forward to continue collaborating with our current and
prospective partners to drive innovation and results for the entire online
video advertising industry.”
About OnHollywood 2008
June 10-12 @ The Sofitel Hotel, West Hollywood, California
OnHollywood is where cutting-edge technology CEOs from the back streets
of Silicon Valley meet the Hollywood digital entertainment and media elite.
This two-and-a-half-day executive event features high-level debates on
which forces are disrupting user behavior and creating new opportunities,
content strategies and monetization schemes in the video, music, gaming,
search, and mobile industries. Our editors will also honor the OnHollywood
100 Top Private Companies and feature the Best of Broadband “BOB” Awards.
Fifty of the top CEOs from the OnHollywood 100 will pitch their market
strategies to a panel of industry experts in our “CEO Showcase.”
About Adap.tv
Adap.tv empowers publishers to make the most of online video
advertising. Through its flagship offering, Adap.tv OneSource, the first
open and universal video ad platform, publishers can access and seamlessly
optimize video advertising across all networks and all formats to improve
revenue and user experience. With a single point of control, publishers can
smartly match their online video inventory from a collective sum of ad
networks based on contextual analysis and past viewer behavior.
Adap.tv is headquartered in San Mateo, California and serves millions
of video views per day with an extensive inventory of more than 100 million
ads.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the
first media brand to launch a global blog network. In 2004, AlwaysOn
continued to lead the media industry in innovation by introducing a social
network where members can connect and engage. AlwaysOn is also
revolutionizing the media business by applying its open-media principles to
its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn
Media and GoingGreen) and quarterly print “blogozine” by empowering its
members to post and share their ideas and meet each other online. As our
loyal readers know, AlwaysOn is committed to the free-market, merit-driven
approach to reporting and event programming. No other media brand has dared
to create such open interaction with its readers and event participants.
Adap.tv
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