‘Virgin Mobile’ Data Services Now Available for Qualcomm’s BREW Solution
Posted on May 29, 2008
Filed Under mobile phones
SAN DIEGO, May 29 /PRNewswire/ — Tata Teleservices today announced
that it will offer wireless data services for Qualcomm’s BREW(R) solution
to subscribers of its “Virgin Mobile” brand in India. Qualcomm’s BREW
solution will ensure efficient and reliable delivery of Virgin Mobile’s
latest content to mid- and high-end devices. By working with Qualcomm to
offer BREW services to its subscribers, Virgin Mobile is able to deliver
tailored and relevant offerings that cater to the unique needs of the
Indian youth market.
Virgin Mobile will leverage the BREW platform to present a full range
of innovative and easy-to-use mobile content services, including
entertainment (gaming, sports, astrology), music and messaging
applications. Additionally, Virgin Mobile will make available innovative
offers to its subscribers such as unlimited access to Virgin Mobile’s
unique V-Bytes data portal for a simple daily charge of only Rs.5, wherein
customers can access free Virgin selected content and other targeted
applications.
“Our target audience of tech savvy youth in India desires the latest
mobile applications and services so that they can enjoy the power of their
devices,” said Jamie Heywood, deputy CEO for Virgin Mobile India. “BREW is
allowing us to offer advanced data services to our end users efficiently
with an expedited time to market.”
“The BREW solution was a natural fit for Virgin Mobile, as it allows us
to coordinate with the global BREW developer community, which includes a
number of regional applications, for advanced data services on our current
range of six handsets,” said Deval Parikh, chief officer of handsets, VAS &
Procurement for Virgin Mobile India. “We have been able to work with the
BREW value chain and come up with a compelling user experience that
enhances content discovery even on low-end devices.”
“Virgin Mobile’s strategy highlights the recent growth and overall
potential of the Indian market for high-end data services and we believe
that leveraging BREW is the best possible solution to meet the needs of
their data- savvy customers,” said Arvin Chander, vice president of global
carrier relations for Qualcomm Internet Services. “Virgin Group as an
entity has been known for achieving incredible success with unique business
strategies, and Qualcomm looks forward to playing a pivotal role as Virgin
Mobile redefines India’s mobile data services landscape.”
About Virgin Mobile
TTL’s Virgin Mobile brand is India’s ‘first’ national youth-focused
mobile service. Virgin Mobile branded services are being offered to the
Indian consumers by Tata Teleservices through a brand franchise with
Virgin. Virgin Mobile India facilitates Tata Teleservices with experience
and expertise in designing, marketing and servicing of Virgin Mobile
branded products for the youth segment. Virgin Mobile services are being
supported from nine centers across nine cities and have a bench strength of
more than 250 personnel. At launch, although the Virgin Mobile branded
service were available nationwide, the focus on subscriber acquisition has
been in the top 50 cities and is set to extend to over 1000 cities by year
end. Virgin Mobile branded handsets will be available across 15,000 outlets
and its top up cards across 40,000 outlets nationally.
About Virgin - The Group
Virgin, a leading branded venture capital organization, is one of the
world’s most recognized and respected brands. Conceived in 1970 by Sir
Richard Branson, the Virgin Group has gone on to grow very successful
businesses in sectors ranging from mobile telephony to transportation,
travel, financial services, leisure, music, holidays, publishing and
retailing. Virgin has created more than 200 branded companies worldwide,
employing approximately 50,000 people, in 29 countries. Its revenues around
the world in 2007 exceeded 11.5 pounds Sterling billion (approx. US$23
billion).
About Tata Teleservices
Tata Teleservices is one of India’s leading private telecom service
providers. The company offers integrated telecom solutions to its customers
under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for
its wireless network. Tata Teleservices along with Tata Teleservices
(Maharashtra) Limited operates in more than 5000 towns across 19 circles
i.e. Andhra Pradesh, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai,
Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh,
Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and
RoWB.
Qualcomm and BREW are registered trademarks of Qualcomm Incorporated.
All other trademarks are the property of their respective owners.
For further information, please contact:
Bindu Nair/Payal Mittal Subhashish Bharuka
Virgin Mobile Text 100 Public Relations
9210918454/ 9210918470 9210993221
bindu.nair@virginmobile.in subhashish.bharuka@text100.co.in
Payal.mittal@virginmobile.in
SOURCE Tata Teleservices
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