Playlogic and Virgin Playlogic and Virgin PLAY Announce Joint Venture in the UKPLAY Announce Joint Venture in the UK
Posted on May 29, 2008
Filed Under Tech Biz
AMSTERDAM, Netherlands, May 29 /PRNewswire-FirstCall/ — Today
publisher Playlogic Entertainment Inc. (OTC Bulletin Board: PLGC) and
publisher/distributor Virgin PLAY announced their joint venture PlayV Ltd.
PlayV Ltd, a sales, marketing and distribution business, will bring PC,
console and handheld products from both parties to the UK market and also
offer flexible pro-active PR, marketing and sales solutions to additional
development and publishing partners looking to penetrate the UK retail
market with their products.
From its headquarters in Luton, Bedfordshire, UK, PlayV Ltd will
provide national PR, marketing, sales and account management alongside
financial management and administrative office support. PlayV Ltd will
supply its products to a broad customer base that includes well known
specialists, multiples and independent retailers as well as major dot com
online companies.
The new structure will be fully operational by the 1st of July 2008 and
will be headed up by industry veteran David Hope, who has been previously
responsible for the successful setup of various UK distribution companies.
Playlogic’s Chief Sales and Marketing Officer Pierre Thiercelin
comments: “We are very pleased to enter into this partnership with Virgin
PLAY. PlayV will allow both companies to make up considerable ground in the
UK and further establish their presence in the market.”
PlayV’s Managing Director David Hope comments: “Alongside our core
first party business we are also keen to work with relevant third party
developers and publishers looking to get their products into the UK market
without the hassle and expense of setting up their own operation. PlayV Ltd
offers a custom ready sales, marketing and logistics solution and can
penetrate the whole retail market.”
Company and Contact Details
PlayV Ltd
210A, Ground Floor
The Village, Butterfield
Great Marlings
Luton LU2 8DL
UK
Email: info@playv.co.uk
Web: http://www.playv.co.uk
ABOUT PLAYLOGIC:
Playlogic Entertainment, Inc. is an independent publisher of
entertainment software for consoles, PCs, handhelds, mobile devices, and
other digital media. Playlogic distributes its products worldwide through
all available channels, online and offline. Playlogic, who currently has
approximately 80 employees, is listed on the OTCBB under the symbol “PLGC”
and is headquartered in New York and Amsterdam. Its internal game
development studio is based in Breda (The Netherlands).
Playlogic’s portfolio includes games that are being developed by
several teams at the Playlogic Game Factory, Playlogic’s in-house
development studio based in Breda, as well as games developed by a number
of studios throughout the world with approximately 400 people of external
development staff. The Playlogic Game Factory also develops first party
titles for Sony Computer Entertainment Europe.
Playlogic publishes quality games, working with leading technology to
produce digital entertainment from concept to finished product. Playlogic
plans to publish 20 titles during 2008.
ABOUT VIRGIN PLAY:
Virgin Interactive Entertainment Espana S.A. commenced trading in 1995
with Mariele Isidoro and Francisco Encinas at the helm, a subsidiary of
Virgin Interactive Entertainment Ltd, at the time, a VIACOM company. Over
the next five years, VIE Espana became a leader in the videogame sector
launching monster hits such as: Resident Evil 1&2, Command and Conquer,
C&C: Red Alert, Driver and Baldur’s Gate.
In May of 2002, Tim Chaney and Francisco Encinas lead a management
buyout from then owners Titus Interactive and renamed the company Virgin
PLAY and became the exclusive distributor in the Spanish and Portuguese
markets for companies such as: Midway, Ignition (SNK), Take2, Playlogic,
Koch Media, Koei and D3P just to name a few.
Virgin PLAY’s first publishing projects, starting in 2005, were
Torrente 3, Dead & Furious and Final Armada — all became commercial
successes. The company has added on to their catalogue with titles such as
Donkey Xote, Snow X Racing (2007), The Crusaders(2008) and forthcoming in
2008 is Real Madrid — Real Life, Mind Your Language, Pocoyo and Lola Y
Virginia, which will be published under Virgins new brand: V.2Play.
FORWARD LOOKING STATEMENTS:
This release contains statements about PLAYLOGIC’s future expectations,
performance, plans, and prospects, as well as assumptions about future
events. The reader is cautioned not to put undue reliance on these
forward-looking statements, as these statements are subject to numerous
factors and uncertainties, including without limitation, business and
economic conditions and trends; fluctuations in operating results; reduced
customer demand relative to expectations; competitive factors; and other
risk factors listed from time to time in the company’s SEC reports. Actual
results may differ materially from our expectations as the result of these
and other important factors relating to PLAYLOGIC’S business and product
development efforts, which are further described in filings with the
Securities and Exchange Commission. These filings can be obtained from the
SEC’s website located at http://www.sec.gov. Any forward-looking statements are
based on information available to PLAYLOGIC on the date of this release,
and PLAYLOGIC assumes no obligation to update such statements.
FOR MORE INFORMATION
Playlogic International
Robert A. van Duivenbode / IR & Corp. PR Officer
T: +31 20 676 03 04
M: +31 6 53 53 00 10
E: rvanduivenbode@playlogicint.com
For further information about Playlogic, the games she publishes and
develops, artwork and press information, please visit our press section on
http://www.playlogicgames.com
SOURCE Playlogic Entertainment Inc.
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