China Digital TV Chosen as Conditional Access System Provider by Hebei Media Information Network Holdings Co., Ltd.

Posted on May 29, 2008 
Filed Under Consumer Electronics CE

BEIJING, China, May 29 /Xinhua-PRNewswire-FirstCall/ — China Digital
TV Holding Co., Ltd. (NYSE: STV), the leading provider of conditional
access systems to China’s rapidly growing digital television market, today
announced that the company has been chosen as the conditional access (CA)
system provider to Hebei Media Information Network Holdings Co., Ltd.
(Hebei TV Network). Hebei is a province of eastern China, which borders
Beijing.

The contract allows China Digital TV to significantly deepen its
penetration into eastern China. Hebei TV Network’s seven branch offices in
Shijiazhuang, Langfang, Xingtai, Hengshui, Handan, Zhangjiakou and Baoding,
together with their four subsidiaries in Tangshan, Qinhuangdao, Cangzhou
and Chengde, service more than 6.6 million cable TV subscribers across the
province.

”We are proud that Hebei TV Network has chosen China Digital TV as
their trusted long-term partner. Advanced security technology, high-quality
and trusted after-sale customer service and a strong brand name ensure
China Digital’s momentum going forward,” said Mr. Jianhua Zhu, China
Digital TV’s chief executive officer.

”China Digital TV has been active in Hebei for many years and has
already provided CA systems to a number of cities in the province,” said
Mason Xu, China Digital TV’s chief financial officer. ”As the Hebei TV
network speeds up its analog to digital mass migration, the network will
gradually launch a mix of value-added services, such as interactive TV,
data broadcasting, hi- definition TV, and it should evolve into a
multi-service network operator. These are the types of services upon which
China Digital TV’s long-term future will be built, making them a perfect
partner.”

China Digital TV is the No.1 CA provider in China. According to
Analysys International, a Beijing-based marketing research firm, in the
first quarter of 2008, China Digital TV’s market share, in terms of smart
cards shipped, was 52.4%, up from 51.5% in the fourth quarter of 2007. This
is nearly four times the market share of the second largest player.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of
conditional access (”CA”) systems to China’s rapidly growing digital
television market. CA systems enable television network operators to manage
the delivery of customized content and services to their subscribers. China
Digital TV conducts its CA-related business through its subsidiary, Beijing
Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV
Technology Co., Ltd. and its value-added services business through its
subsidiary, Beijing Novel- Super Media Investment Co., Ltd.

For more information please visit the Investor Relations section of
China Digital TV’s website at http://ir.chinadtv.cn .

For investor and media inquiries, please contact:

In China:
Eric Yuan
China Digital TV
Tel: +86-10 6297-1199 ext. 6171
Email: ericyuan@novel-supertv.com

Helen Plummer
Ogilvy Public Relations Worldwide (Beijing)
Tel: +86-10 8520-3090
Email: helen.plummer@ogilvy.com

In the United States:

Jessica Barist Cohen
Ogilvy Public Relations Worldwide (New York)
Tel: +1-646-460-9989
Email: jessica.cohen@ogilvy.com

SOURCE China Digital TV Holding Co., Ltd.

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