Xinhua PR Newswire Joins with HANDCN to Launch a New Wireless Portal for Corporate News Releases
Posted on May 28, 2008
Filed Under Web 2.0
BEIJING, May 28 /Xinhua-PRNewswire/ — Xinhua PR Newswire, China’s
first and largest corporate news distribution service, and HANDCN, the
leading cell phone terminal and wireless information services provider in
China, today announced the launch of a cell phone-based wireless portal to
provide HANDCN’s more than 8 million subscribers with exclusive access to
corporate news releases as distributed by Xinhua PR Newswire.
According to the cooperation agreement, all press releases distributed
by Xinhua PR Newswire in China, including full text, logos, photos and
videos will be directly ”pushed” into the ”Corporate News” portal which
is based on HANDCN’s advanced cell phone terminal software and installed on
more than 8 million smartphones in China.
Compared to the traditional method of using cell phone-based browsers
to access the wireless Internet, the cell phone terminal software provides
better user experience that allows subscribers to ”receive” the
information they want anytime and anywhere. Each terminal is bounded with a
unique cell phone number so that it also provides an efficient way to
monitor user access. Plans are also afoot to develop this even further by
creating a wireless community to allow feedback from the general public.
Xinhua PR Newswire has focused heavily recently on efforts to build
China’s first wireless corporate news distribution network. Through this
cooperation with HANDCN, Xinhua PR Newswire can not only ”occupy”
millions of smartphone desktops in China, a number that grew more than 100%
in 2007, but can also seize the opportunity to provide direct multimedia
newsfeeds to large numbers of cell phone users in China in the coming 3G
era.
“We’ve been very successful in building our media distribution services
and we can now reach over 10,000 individual journalists including all of
China’s leading newspapers and news portals. The launch of the cell
phone-based news portal is a giant step forward in the wireless content
arena and will help our clients to directly reach the general public in
China,” said Yujie Chen, PRC Director of Xinhua PR Newswire.
”We’re very pleased to cooperate with Xinhua PR Newswire to build up
such an exciting wireless news portal with our technology on the mobile
terminal software. This is part of our strategy of integrating predominant
sources to provide various content and better mobile experience for over 50
million wireless internet users in China,” said Shi Weixing, CEO of
HANDCN.
About Xinhua PR Newswire
Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance
and PR Newswire, assists companies and organizations in delivering their
news releases to the media, individual and institutional investors, and the
general public worldwide, with clipping, monitoring, measurement and media
intelligence services. Utilizing PR Newswire’s global news distribution
network, Xinhua PR Newswire can send clients’ press releases to 170
countries in 40 languages.
About HANDCN
Launched in early 2004, HANDCN is a leading C/S structure cell phone
terminal and wireless internet portal in China, which is installed on more
than 8 million smartphones and attracts over 70 thousand newly-added
subscribers each day. For more information, please visit
http://www.handcn.com .
For more information, please contact
Robert Zhao
Xinhua PR Newswire
Tel: +86-10-5864-5303
Email: Robert.zhao@xprn.com
SOURCE Xinhua PR Newswire
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