Travel Search Engine Bezurk.com Changes Name to ‘Wego.com’
Posted on May 27, 2008
Filed Under Web 2.0
SINGAPORE, May 26 /Xinhua-PRNewswire/ — Asia Pacific’s leading travel
search engine Bezurk.com has changed its name and launched its
next-generation travel search engine: Wego.com ( http://www.wego.com ).
The new site features powerful yet intuitive tools designed to make
searching multiple travel sites for the best travel deals faster and easier
than ever before.
“We all loved the Bezurk name. It was quirky, fun and had a certain
irreverence to it,” said Martin Symes, Bezurk’s CEO. “But it was also hard
to remember and spell, particularly if English was not your native
language. Now that we are ready to embark on a more aggressive brand
campaign and expand operations around the region, we wanted a new brand and
domain name that was easy to recall, type and readily associated with
travel.
“When people are deciding to go on a trip, the first questions they
usually ask are: ‘Where shall we go?’ and ‘How do we go there?’ That’s
where we come in. Our vision is that Wego.com becomes the first site
travelers visit when planning a trip.”
The Wego.com site has significantly enhanced functionality compared to
its predecessor, as well as a large number of completely new features.
“Rather than do just a simple re-branding, we resolved to launch the
new brand with a radically improved website,” said Ross Veitch, Bezurk’s
Chief Product Officer. “We did a lot of work under the hood to make
searching faster and more efficient, but we also spent a lot of effort
making the site easier to use. We undertook usability tests and focus
groups to find which user needs were going unsatisfied. Most of the new
features we’re launching today are based on suggestions and feedback from
our users.”
The enhancements to Wego.com couldn’t have come at a more opportune
time.
The Asia Pacific travel and tourism industry is expected to grow
rapidly, with tourism revenues to top US$4.6 trillion and visitor arrivals
to reach 500 million by the end of 2010, according to the latest forecast
of the Pacific Asia Travel Association (PATA).
To better serve this explosion in travel, Symes said that Wego.com
plans to roll out localized country sites in the coming months, ensuring
greater relevance and more options for Asian travelers - including multiple
local languages.
Contact: press@bezurk.com
SOURCE http://www.wego.com
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