MTV to Debut Unprecedented Movie Experience on Video On Demand to Support the 2008 MTV Movie Awards
Posted on May 22, 2008
Filed Under Digital Entertainment / Blogtainment, entertainment
NEW YORK, May 21 /PRNewswire/ — MTV VOD goes to the movies! This year,
for the first time ever, MTV (http://www.mtv.com) will create a special “2008 MTV
Movie Awards” (http://www.mtv.com/ontv/movieawards/2008/) destination in
its free VOD area that will help drive Movies On Demand orders for
affiliate partners including Charter Communications, Comcast, Cox
Communications and Time Warner Cable.
MTV will provide an unprecedented array of extras for its audience
around nominated films that are also available to purchase at Movies On
Demand. Special movie content includes making of “featurettes,”
behind-the-scenes clips, music videos, and more from Juno, Sweeney Todd,
Aliens vs. Predator: Requiem and No Country for Old Men. Other special
content that will live in the free On Demand area includes extras from Iron
Man, and Speed Racer, the best movie spoofs from the online UGC contest,
the top nominated films from mtvU’s Best Filmmaker On Campus
(http://www.bestfilmoncampus.com/) Contest and full nominee packages for
each of this year’s award categories.
“MTV Networks is innovating new ways to partner with distributors on
VOD that provide significant added-value to their platforms while
super-serving our audiences,” said Juliette Morris, SVP of Content
Distribution and Marketing for MTV Networks. “This campaign drives
incremental VOD revenues for our valued distribution and advertising
partners, while simultaneously generating significant visibility of and
deeper engagement around the MTV Movie Awards. We are thrilled to deliver
multiple benefits for our affiliate partners, our studio advertisers and
our passionate movie-loving audience.”
“We are always exploring unique ways to work with our studio partners
and build creative executions that resonate with our audience,” said John
Shea, executive vice president of integrated marketing/brand partnership
for the MTV Music Group. “Through the lens of innovation, MTV delivers
great new viewing experiences for our audience through never before seen
content on every platform imaginable, and VOD allows us to deliver on that
notion.”
“Our customers love the control that video on-demand gives them to view
what they want, when they want,” added Lauren LoFrisco, Time Warner Cable’s
group vice president of Marketing Communications. “Now, you can go to one
place to have ‘instant access’ to bonus footage unique to Time Warner
customers and then easily order a movie all with the click of your remote.”
“This collaboration with MTV allows us to further illustrate the added
value On DEMAND brings to Cox Digital Cable customers,” said Bob Nocera,
director of marketing, new video services for Cox.
MTV is the most watched destination in the TV Entertainment On Demand
category and is available in nearly 30 million VOD households.
About MTV
MTV is the dynamic, vibrant experiment at the intersection of music,
creativity and youth culture. For over 26 years, MTV has evolved,
challenged the norm, and detonated boundaries — giving each new generation
a creative outlet and voice that entertains, informs and unites on every
platform and screen. On-air, MTV has been the number one rated 24 hour
ad-supported cable network P12-24 for 16 straight years. Online, MTV.com
scored double-digit growth in 2007 and MTV launched ten dynamic online
communities and six new virtual worlds. On the go, MTV Mobile is the #1
music brand in the wireless space — delivering 90% more streams than in
2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each
deliver unprecedented customized content, super-serving music fans, college
students and young American Latinos like no one else. MTV is part of MTV
Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading
creators of programming and content across all media platforms. Wanna know
more? Come on in … http://www.mtvpress.com.
SOURCE MTV
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