Atheros Enhances New Netflix Player by Roku With Wi-Fi Connectivity
Posted on May 20, 2008
Filed Under WiFi
SANTA CLARA, Calif., May 20 /PRNewswire-FirstCall/ — Atheros
Communications, Inc. (Nasdaq: ATHR), a leading developer of advanced
semiconductor system solutions for wireless and wired communications, today
announced that its Wi-Fi technology delivers the convenience of wireless
connectivity to the new Netflix Player by Roku(TM). Subscribers can now
instantly stream movies and TV episodes from the Netflix(R) website to
televisions through the innovative player.
Atheros’ market-leading WLAN technology in the Netflix Player by Roku
will allow more than eight million Netflix subscribers to watch movies over
the Internet on any television in the house — without the hassle of
installing networking cables. The cost-efficient solution brings reliable
wireless connectivity to the Netflix player to ensure seamless, dependable
reception of movie and program selections.
“The amount of video content available online is skyrocketing.
Consumers need easy and flexible ways to receive that content directly on
their home entertainment systems,” said Tim Bajarin, president of Creative
Strategies. “By adding Atheros’ Wi-Fi into this new system, Roku is further
simplifying this process for consumers and delivering on the promise of the
connected TV.”
Todd Antes, vice president of the Wireless Networking & Computing
business segment for Atheros, said, “The new player by Roku advances
Netflix’s revolutionary movie-by-mail service by enabling it for the
digital age. Netflix subscribers now have simple, fast access to an
expanding library of video content and can stream it to any TV in the home
with Atheros’ high-performance Wi-Fi.”
“Roku is pleased to partner with Atheros to offer consumers a quality
wireless experience with the new Netflix player,” said Anthony Wood, chief
executive officer and founder of Roku. “We are confident that Atheros’
reliable wireless connectivity and coverage will deliver a satisfying user
experience to our customers.”
The Netflix Player by Roku is now available to subscribers of the
Netflix service. For more information about the Netflix Player by Roku
please visit http://www.roku.com/netflixplayer.
About Atheros Communications, Inc.
Atheros Communications is a leading developer of semiconductor system
solutions for wireless and wired communications products. Atheros combines
its wireless and networking systems expertise with high-performance radio
frequency (RF), mixed signal and digital semiconductor design skills to
provide highly integrated chipsets that are manufactured on low-cost,
standard complementary metal-oxide semiconductor (CMOS) processes. Atheros
technology is used by a broad base of leading customers, including personal
computer, networking equipment and consumer device manufacturers. For more
information, please visit http://www.atheros.com or send email to
info@atheros.com.
Atheros and the Atheros logo are trademarks of Atheros Communications,
Inc. All other trademarks mentioned in this document are the sole property
of their respective owners.
Note on Forward Looking Statements
Except for the historical information contained herein, the matters set
forth in this press release, including the features, benefits and
performance of Atheros’ products, and Atheros’ partnership with Roku, are
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements are subject
to risks and uncertainties that could cause actual results to differ
materially, including, but not limited to, difficulties in the development
of new and enhanced products, general economic conditions, the effects of
competition and technological change, and the risks detailed in Atheros’
Annual Report on Form 10-K for the year ended December 2007, as filed with
the Securities and Exchange Commission, and in other reports filed with the
SEC by Atheros from time to time. These forward-looking statements speak
only as of the date hereof. Atheros disclaims any obligation to update
these forward-looking statements.
SOURCE Atheros Communications, Inc.
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