AT&T Connects Fans With Singer/Songwriter Jason Mraz Via Exclusive Live Concert Webcast May 21
Posted on May 16, 2008
Filed Under Digital Media, celebs
SAN ANTONIO, May 15 /PRNewswire-FirstCall/ — The “Curbside Prophet”
has returned. After a year off, Jason Mraz is back with his new album, “We
Sing. We Dance. We Steal Things.” And, within a week of the record hitting
store shelves, he’ll be offering fans a live webcast premiere via the AT&T
blue room (http://www.attblueroom.com).
AT&T Inc. (NYSE: T) announced today that the blue room will feature
this exclusive webcast live from Los Angeles starting at 2 p.m. CDT on
Wednesday, May 21. In addition, AT&T blue room and Southwest Airlines will
give one lucky winner and a guest the chance to meet Mraz and attend the
exclusive live concert webcast premiere in a Los Angeles recording studio.
Fans can visit http://www.attblueroom.com/win to register.(1)
“The ability to provide fans with exclusive music experiences — like
the upcoming Jason Mraz webcast and flyaway contest — is the heart and
soul of the AT&T blue room,” said Joey Schultz, vice president of AT&T
Consumer Marketing. “We pride ourselves on delivering top-quality webcasts
that engage fans with today’s top talent while also introducing consumers
to AT&T’s full lineup of products and service offerings.”
Dan York, head of Content and Programming, AT&T, said: “AT&T blue room
is a leader in online music, consistently delivering exclusive webcasts and
interviews with top artists from a variety of musical genres. We are
excited to provide fans with this exclusive live webcast premiere and
thrilled to be able to work with CBS Radio to fly one lucky winner and a
guest to L.A. to meet Jason face to face.”
Jonathan Azu, vice president of Strategic Music Partnerships, CBS
Radio, said: “CBS Radio is excited to be working with AT&T blue room to
give fans from across the country the unique opportunity to meet one of
their favorite artists and hear him perform in this intimate setting.”
Jason Mraz broke onto the music scene in 2002 with the Recording
Industry Association of America platinum-certified breakthrough, “Waiting
for My Rocket to Come.” His current album, “We Sing. We Dance. We Steal
Things.,” features the same engaging pop melodies that Mraz is known for
while also capturing a renewed sense of self that the singer/songwriter
experienced during the album-writing process. Mraz wrote and recorded the
album after taking time off from relentless touring, recording and working.
Said Mraz, “I was happy to write an album at the same time I was coming
back to earth.” For more information, visit http://www.jasonmraz.com.
To date, the AT&T blue room and its online channels have generated more
than 135 million page views and have fueled sales of the company’s core
offerings — high speed Internet, wireless, voice and video — while
building an affinity for the AT&T brand in the entertainment space. For the
complete array of AT&T offerings, visit http://www.att.com.
(1) No purchase necessary to enter the sweepstakes. For the Official Rules
of the Sweepstakes and methods of entry, visit
http://www.attblueroom.com/win.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world’s most advanced IP-based business communications
services and the nation’s leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings. In
2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired
Telecommunications Company list and No. 1 on America’s Most Admired
Telecommunications Company list. Additional information about AT&T Inc. and
the products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies.
Note: This AT&T news release and other announcements are available as
part of an RSS feed at http://www.att.com/rss. For more information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
SOURCE AT&T Inc.
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