The Apple Store Boylston Street to Open Thursday, May 15
Posted on May 15, 2008
Filed Under APPLE
BOSTON, May 14 /PRNewswire-FirstCall/ — Apple(R) will open its newest
retail store on Boylston Street in the heart of Boston’s historic Back Bay
on Thursday, May 15 at 6:00 p.m. EDT. The Apple Store(R) Boylston Street is
Apple’s largest store in the US with two floors of Macs, iPhones and iPods
for customers to experience hands-on, as well as a top floor dedicated to
innovative services including the Genius Bar and personal training through
Apple’s popular One to One program. The Apple Store Boylston Street also
introduces Pro Labs to Boston, offering free, in-depth training on Apple’s
industry-leading pro applications including Final Cut Pro(R).
“We are thrilled to bring Apple’s unique retail experience to Boston,”
said Ron Johnson, Apple’s senior vice president of Retail. “Our Boylston
Street store has a fantastic location to serve people where they work,
live, study and play, and we think everyone in the Back Bay community will
embrace it as their own.”
The knowledgeable staff at the Apple Store Boylston Street includes
more than 165 highly trained Specialists, Geniuses and Creatives with
amazing talent drawn from the local community and Boston’s finest
universities. This incredible team offers personalized instruction and
hands-on experience for customers who want to learn more about everything
from getting started with a Mac(R) to making a Hollywood-quality movie.
Last quarter Apple retail stores delivered more than 580,000 one-hour
personal training sessions through its One to One program.
Every Apple retail store offers customers great ways to get the most
out of their Mac, iPod(R) and iPhone(TM), such as free advice at the Genius
Bar, popular in-store workshops and special programs for kids. Customers
can also book a free appointment with a Personal Shopper to get expert
buying advice or help selecting the perfect gift for everyone on their
list. The hands-on Apple retail store experience gives customers a chance
to test-drive Apple’s entire product line including the all-new MacBook
Air(TM), the world’s thinnest notebook, as well as the revolutionary iPhone
and widescreen iPod touch.
Nearly 350 million people on three continents have visited Apple retail
stores since they opened in May 2001. Apple now operates 210 stores in five
countries including the US, UK, Japan, Canada and Italy.
The Apple Store Boylston Street is located at 815 Boylston Street,
convenient to the Prudential Center and Copley Square, the Berklee School
of Music and Fenway Park. It joins eight existing Apple retail stores in
Massachusetts including popular stores in Cambridge, Chestnut Hill,
Burlington and Hingham.
Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary
iPhone.
(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, Apple Store, Final Cut Pro, iPod, iPhone and MacBook Air
are trademarks of Apple. Other company and product names may be trademarks
of their respective owners.
SOURCE Apple Inc.
Share ThisComments
Leave a Reply