Gameloft to Unveil NBA Games for Cell Phones

Posted on May 15, 2008 
Filed Under mobile media, mobile phones

NEW YORK, May 15 /PRNewswire-FirstCall/ — Gameloft(R), a leading
global publisher and developer of video games for mobile phones and
consoles, today announced an agreement with the National Basketball
Association (NBA) to develop and publish two NBA games for mobile phones.
The first game scheduled is NBA Smash!, an arcade-style 2-on-2 street
basketball game to be released in May. A second NBA game, a 5-on-5
simulation style game, is scheduled to launch in September 2008.

“The NBA is one of the great global sports leagues whose tremendous
popularity spans from North America to Europe and Asia, and we are thrilled
to have the opportunity to develop NBA mobile games,” said Gonzague de
Vallois, senior vice president of publishing, Gameloft. “By featuring every
NBA player and team, along with a spectacular gameplay, our games will
deliver an authentic look and feel that will make them stand out from the
competition.”

The first NBA mobile game, NBA Smash! includes actual NBA players, and
puts them into an arcade-style 2-on-2 basketball game. Slam dunks and
skillful dribbling are all included as players try to string together
combos to maximize their score. An advanced career mode allows players to
create their own players, form and upgrade their teams, and face off
against all the NBA teams to determine who is the best.

A second game will tip off prior to the 2008-09 NBA season this
September with an authentic NBA experience for mobile platforms. The game
features all 30 teams and every NBA player; a full 80 game season and even
includes events from NBA All-Star. The in-depth management feature will
enable players to manage their team rosters and choose winning strategies
to top the competition.

Look for NBA Smash! this May. Both games will be available across all
major carrier decks.

About Gameloft

Gameloft is a leading international publisher and developer of video
games for mobile phones and consoles. Established in 1999, it has emerged
as one of the top innovators in its field. The company creates games for
mobile handsets equipped with Java, Brew or Symbian technology. The total
number of games-enabled handsets is anticipated to exceed four billion
units by 2012. Gameloft games are also available to players on WiiWare and
DS, Microsoft’s Xbox LIVE Arcade, Apple’s iPod and PCs.

Partnership agreements with leading licensors and sports personalities
such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks
Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone
Television, Warner Bros., FifPro, Ferrari, Paris Hilton, Gus Hansen, Kobe
Bryant, Derek Jeter, Reggie Bush, Chuck Norris, Jonny Wilkinson or Robinho
allow Gameloft to form strong relationships with international brands. In
addition to the partnerships, Gameloft owns and operates titles such as
Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset
manufacturers, specialized distributors and its online shop, Gameloft has a
distribution network in over 80 plus countries.

Gameloft has worldwide offices in New York, San Francisco, Seattle,
Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid,
Lisbon, Copenhagen, Warsaw, Helsinki, Vienna, Bucharest, New Delhi, Seoul,
Kuala Lumpur, Beijing, Hong Kong, Singapore, Tokyo and Sydney. Gameloft is
listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters:
GLFT.PA)

For more information visit http://www.gameloft.com

SOURCE Gameloft

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