Overstock.com Looks to NeuStar’s UltraDNS for Mission-Critical Infrastructure
Posted on May 14, 2008
Filed Under Internet, eCommerce
STERLING, Va., May 14 /PRNewswire-FirstCall/ — NeuStar, Inc. (NYSE:
NSR) today announced that Overstock.com, a popular online closeout
retailer, has chosen NeuStar’s UltraDNS Managed DNS Service to provide
Overstock.com with a global DNS infrastructure that significantly enhances
end-user experience and operational security — and protects revenue in the
highly competitive online retail market.
Overstock.com has traditionally hosted its public DNS infrastructure
in-house. As a growing number of companies are discovering, however, this
approach is inconsistent with what is rightly recognized as a
“mission-critical” infrastructure. With DNS increasingly at the core of
critical business processes and communication services, companies can no
longer rely on traditional, in-house approaches to their DNS
infrastructure. Today, a DNS infrastructure needs to deliver carrier-class
performance with “five nines” availability, comprehensive security, massive
scalability, and 24/7 monitoring and support. Yet, the development,
maintenance, and support of such an infrastructure is often impractical for
companies that need to focus resources on their core businesses.
“Online retailing is extremely competitive. Customers have very
demanding expectations of their online experience, and online retailers are
constantly looking to establish a competitive advantage,” said Dr. Patrick
M. Byrne, chairman and CEO at Overstock.com. “Consequently, every component
of our service delivery must ensure the highest levels of security and
operational excellence. We’re satisfied the UltraDNS Managed DNS Service
meets our standard.”
With the UltraDNS Managed DNS Service, Overstock.com also will benefit
from the DNS Shield(TM), a revolutionary extension of the UltraDNS
infrastructure. The DNS Shield involves the deployment of authoritative DNS
servers within the heart of the networks of leading ISPs, creating a
hardened and secure DNS infrastructure that provides unprecedented levels
of Internet performance and advanced protection against Distributed Denial
of Service (DDoS) and pharming attacks for over 100 million Internet users.
“Overstock.com’s decision to migrate to NeuStar’s UltraDNS platform is
further evidence of the critical role of DNS within the online retail
market,” said Jeffrey Samuels, general manager and vice president of
marketing at NeuStar’s Internet and Registry Managed Services group. “When
every dollar of revenue a company earns is dependent on its online
presence, fortifying the DNS infrastructure — the first network touch
point — is even more essential in ensuring the security and reliability of
the web experience.”
About NeuStar, Inc.
NeuStar is a provider of clearinghouse and directory services to the
global communications and Internet industry. Visit NeuStar online at
http://www.NeuStar.biz.
About Overstock.com
Overstock.com, Inc. is an online “closeout” retailer offering discount,
brand-name merchandise for sale over the Internet. The company offers its
customers an opportunity to shop for bargains conveniently, while offering
its suppliers an alternative inventory liquidation distribution channel.
Overstock.com, headquartered in Salt Lake City, is a publicly traded
company listed on the NASDAQ Global Market System and can be found online
at http://www.overstock.com.
Overstock.com(R) is a registered trademark of Overstock.com, Inc. All
other marks are the marks of their respective owners.
SOURCE NeuStar, Inc.
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