Sony Launches ‘Everyday Smiles’ Photo Contest on Reuters.com

Posted on May 13, 2008 
Filed Under Digital Photo, News

SAN DIEGO, May 13 /PRNewswire/ — Sony Electronics and Reuters Media
have teamed up to launch the “Everyday Smiles” photo contest on
Reuters.com.

Aspiring U.S. photographers are invited to submit photos of themselves,
their friends and their families smiling now through June 16.

The winning photos will be displayed on the Times Square digital
billboards, part of Reuters Media’s publishing platform, in the heart of
New York’s Times Square.

The photo submission program promotes Sony’s Smile Shutter(TM)
technology in its latest Cyber-shot(R) digital cameras.

When the smile shutter feature is activated, the camera automatically
captures a smile without your having to press the shutter. The result is
snapshots with natural-looking smiles and expressions.

This new contest follows the “Take Your Best Shot” citizen
photojournalism campaign that the two companies launched last year,
attracting more than 1,000 entries.

Entries for the Everyday Smiles contest must be received between now
and June 16, 2008 and submitted online at http://www.reuters.com/smiles.
Instructions for submission, along with the official contest rules, are
available online at: http://www.reuters.com/youWitnessTermsOfUse.

SOURCE Sony Electronics

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