Qualcomm Demonstrates MediaFLO and International ISDB-T Mobile TV Standards on Multi-mode Handset
Posted on May 12, 2008
Filed Under Digital Entertainment / Blogtainment, Digital Video
MediaFLO Platform Complements International ISDB-T Services to Enable Optimum Mobile TV Business Model and User Experience for Japan and Brazil.
SAN DIEGO, May 12 /PRNewswire-FirstCall/ — Qualcomm Incorporated
(Nasdaq: QCOM), a leading developer and innovator of advanced wireless
technologies and data solutions, today announced that it has successfully
demonstrated the capability to support the MediaFLO(TM) and International
Integrated Services Digital Broadcasting-Terrestrial (International ISDB-T)
mobile TV standards on a multi-mode handset. Powered by Qualcomm’s
Universal Broadcast Modem(TM) (UBM(TM)) chipset, the technology
demonstration illustrates that MediaFLO technology can complement the
free-to-air ISDB-T One-Seg standard used in Japan and the ISDB-TB standard
used in Brazil to enable a mix of free and paid mobile broadcast content
and services to drive consumer adoption and revenue.
The MediaFLO mobile broadcast platform enables the delivery of
television content as well as value-added audio, video, data and
interactive services and provides a means for broadcasters and operators to
augment and monetize their existing International ISDB-T services. By
employing both complementary technologies in a combined service offering,
broadcasters and operators can offer free-to-air content using
International ISDB-T, while providing a large number of pay TV channels and
enhanced services over the MediaFLO platform to generate subscription
revenue. As Qualcomm supports both mobile TV technologies on a single chip,
handset OEMs can achieve economies of scale in producing multi-mode,
TV-enabled phones without incurring a significant increase to their bill of
material costs.
“To date, the mobile broadcast deployments in Asia have been successful
in driving handset adoption, but so far have not generated a strong return
on investment for the mobile TV service providers,” said Neville Meijers,
senior vice president and general manager of Qualcomm MediaFLO
Technologies. “Demonstrating MediaFLO and International ISDB-T standards on
a single, multi-mode handset illustrates a clear path for monetizing mobile
TV services through a hybrid free / pay TV service offering that leverages
the popularity of free TV with the revenue potential of subscription-based
content and value added services.”
The UBM solution delivers an unsurpassed level of integration to
support the MediaFLO system, as well as DVB-H and one-segment
implementations of ISDB-T. Designed as a companion to Qualcomm’s
CDMA2000(R) and WCDMA/UMTS Mobile Station Modem(TM) (MSM(TM)) chipsets, the
UBM solution eliminates the need for additional dedicated application
processors for more power-efficient devices with smaller form factors.
“As mobile TV is poised to grow exponentially, products such as
Qualcomm’s Universal Broadcast Modem deliver a unique advantage to device
manufacturers by supporting three of the industry’s leading standards in
one chip,” said Mike Concannon, senior vice president of product management
for Qualcomm CDMA Technologies. “This milestone marks significant progress
in bringing compelling mobile TV content to handsets around the world.”
The MediaFLO / International ISDB-T mobile TV demonstrations can be
seen at the Qualcomm booth A4 at the Tela Viva Movel conference in Sao
Paulo, May 13-14 and at the Qualcomm booth C401 at the ExpoComm Japan show
in Tokyo, July 22-24.
MediaFLO is a mobile broadcast platform for the delivery of
high-quality entertainment and information, including streaming video and
audio, Clipcasting(TM) media, IP datacasting and interactive services.
FLO(TM) is an open, globally recognized air interface technology
standardized by the Telecommunications Industry Association (TIA) and
recommended by ITU-R for the broadcasting of multimedia and data
applications. Invented for mobility, MediaFLO is designed to increase
capacity and coverage, as well as reduce costs for multimedia content
delivery to mobile devices. More information about MediaFLO is available at
http://www.mediaflo.com.
Qualcomm Incorporated (http://www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications
products and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500
Index and is a 2008 FORTUNE 500(R) company traded on The Nasdaq Stock
Market(R) under the ticker symbol QCOM.
Qualcomm is a registered trademark of Qualcomm Incorporated.
Clipcasting, FLO, MediaFLO, Universal Broadcast Modem and UBM are
trademarks of Qualcomm Incorporated. All other trademarks are the property
of their respective owners.
http://www.qualcomm.com
# http://www.mediaflo.com
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