McAfee, Inc. Delivers the Secure Internet
Posted on May 7, 2008
Filed Under Software
SANTA CLARA, Calif., May 7 /PRNewswire-FirstCall/ — With declining
consumer confidence in Internet safety, McAfee, Inc. (NYSE: MFE) today
announced new services that will create a more secure Internet experience
for millions of consumers. McAfee Secure Search Service, to be launched
this summer, will deliver one of the safest online search experiences for
consumers by eliminating risky sites from search results. McAfee(R) Secure
for Web Sites combines rigorous security testing, business practice review,
Payment Card Industry (PCI) compliance certification, and ongoing
vulnerability evaluation for Web site owners and online retailers. Web
sites that pass the certification process will be able to display a McAfee
Secure(TM) trust mark, giving consumers and businesses confidence about
transacting online.
The McAfee Secure Search Service
With almost eight billion risky sites served in search results every
month across major search engines, using McAfee Secure Search consumers
will now be able to avoid malicious sites that take advantage of security
holes in the browser (”browser exploits”); downloads that contain spyware,
viruses, or adware; phishing sites that attempt to trick users into giving
critical personal and financial information; sites that display aggressive
pop-up windows or change the browser’s default settings without consent and
Web sites that send high-volumes of e-mail.
“The McAfee Secure Search Service and McAfee Secure for Web Sites are
important extensions to our Web security offerings that build upon our
highly successful SiteAdvisor(R) safe search product that has already had
more than 134 million downloads. It furthers McAfee’s leadership position
of providing true multi-platform security for our customers, protecting
their PCs, mobile devices and Web experiences,” said Todd Gebhart, senior
vice president and general manager of McAfee’s consumer, Web, small and
mobile business. “With four out of five Web site visits starting with
search, the McAfee Secure Search Service will direct McAfee customers to
the secure Internet and the new McAfee Secure for Web Sites will give
e-businesses a tremendous opportunity to build trust, boost traffic and
ultimately increase online sales.”
The McAfee Secure Search Service will be available via the McAfee
SiteAdvisor toolbar and released to existing and new SiteAdvisor users free
of charge later this quarter. Within search results, consumers will see
McAfee SiteAdvisor’s green, yellow and red ratings that clearly indicate
whether a site is safe, if the consumer needs to exercise caution, or if
it’s risky. They will also see McAfee Secure sites-those that have passed
stringent tests that help to ensure they are safe from external hackers.
Consumers can customize the McAfee Secure Search Service by completely
filtering out risky “red” sites and they can make the McAfee Secure Search
Service their browser’s default search engine.
McAfee Secure for Web Sites
Complementing the McAfee Secure Search Service, McAfee is launching
McAfee Secure for Web Sites — the most comprehensive security scanning and
trust mark in the industry to date. Designed to build trust for proven,
secure Web sites, McAfee Secure for Web Sites will ensure that safe Web
sites can distinguish themselves from sites that are unsecure, or have not
been tested. The three-pronged service combines PCI compliance, rigorous
testing and daily scanning, and the McAfee Secure trust mark.
Research from a Taylor Nelson Sofres (TNS) survey in 2006 shows that 70
percent of terminated online purchases are due to lack of transaction
trust, costing e-commerce retailers $1.9 billion in lost revenues. Experts
agree that the key to increasing traffic and business is to restore
consumers’ online confidence and build trust. With McAfee Secure, online
sites will have a recognized trust mark to signify the highest level of
testing and security.
The new service will test Web sites daily for vulnerabilities,
dangerous content and links that expose consumers’ computer and personal
information to malicious use. Certified Web sites will be able to display a
new McAfee Secure(TM) trust mark, as part of the service, to identify their
security to Internet users. Additionally, McAfee Secure Web sites will also
be identified in McAfee SiteAdvisor ratings to help millions of consumers
choose secure sites in search results from all major search providers.
“The rise of malicious sites has caused Internet users to be wary of
searching and shopping online — especially when those activities require
personal information,” said Tim Dowling, vice president of the McAfee Web
Security Group. “Because bad sites strive to look harmless to users it is
very difficult to identify the search results that are safe to visit, and
sites that are safe today may turn into a bad site tomorrow. With McAfee
Secure Search and the McAfee Secure(TM) trust mark, we are helping
consumers take the guesswork out of searching and shopping safely online.”
McAfee Secure for Web Sites: Comprehensive Security Certification
Services for Businesses and Peace of Mind for Consumers
McAfee Secure for Web Sites provides multiple levels of Web site
security testing, making it the most comprehensive service in the industry.
Included features of McAfee Secure for Web Sites are:
McAfee Secure Identification System: The service includes a McAfee Secure
trust mark for display on the Web site. The image is served by McAfee
only if the Web site has passed McAfee Secure for Web Sites tests and is
checked daily. In the event a Web site fails the test, the trust mark is
removed until the site successfully passes the security test.
Additionally, a McAfee Secure Web site which passes the daily tests will
be included in the SiteAdvisor rating system.
Safe User Experiences: To complement the vulnerability scanning, McAfee
provides another layer of testing that ensures McAfee Secure Web sites
employ reputable business practices and deliver safe user experiences.
This includes testing sites for adware, spyware, excessive pop-ups,
spamminess, deceptive marketing practices, browser exploits and potential
phishing attacks. After a site has been certified as McAfee Secure(TM),
it maintains certification only by passing ongoing security audits.
Managed Security Scanning: Beyond minimum PCI requirements, McAfee offers
daily proactive scanning to help businesses address potential security
issues before they impact customers and suppliers. Additional testing
includes extensive scans that can be run on-demand, the ability to
configure scans and real-time access to detailed vulnerability
remediation data through reports. When vulnerabilities are detected,
McAfee identifies security fixes and provides assistance. For 24/7
convenience, customers can manage vulnerability and management
information online and they have access to unlimited technical support.
McAfee PCI Compliance Certification: E-commerce sites that accept payment
cards must pass PCI Compliance. With McAfee’s PCI Compliance Service,
e-businesses are provided with wizards, interactive tools and automated
procedures that make it fast and easy to meet PCI DSS Security Standards.
Pricing and Availability
The McAfee Secure Web service is available today for Web site owners.
Pricing is based on the number of IP addresses or page views. For more
information please visit: http://www.mcafee.com/websecurity
McAfee SiteAdvisor
McAfee SiteAdvisor tests and rates, on an ongoing basis, nearly every
trafficked site on the Internet. Site Advisor’s ratings are created by
using patented advanced technology to conduct automated Web site tests. In
addition, as part of the user community forum function, users can provide
direct feedback to McAfee analysts to share their personal experience about
the sites they visit on the Internet. McAfee SiteAdvisor can be downloaded
for free in about 25 seconds at http://www.mcafee.com. McAfee SiteAdvisor
works with Internet Explorer and Firefox.
SiteAdvisor has received numerous honors, including: five-star reviews
from CNET’s download.com, Time Magazine’s “50 Coolest Web Sites,” Popular
Science’s “Best of What’s New” and the U.S. Department of Commerce’s
“Recognition of Excellence in Innovation” honor.
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California, is the world’s
largest dedicated security technology company. It delivers proactive and
proven solutions and services that secure systems and networks around the
world, allowing users to browse and shop the Web securely. With its
unmatched security expertise and commitment to innovation, McAfee empowers
home users, businesses, the public sector and service providers by enabling
them to comply with regulations, protect data, prevent disruptions,
identify vulnerabilities and continuously monitor and improve their
security. http://www.mcafee.com.
McAfee, SiteAdvisor, McAfee Secure and/or other noted McAfee related
products contained herein are registered trademarks or trademarks of
McAfee, Inc., and/or its affiliates in the US and/or other countries.
McAfee Red in connection with security is distinctive of McAfee brand
products. Any other non-McAfee related products, registered and/or
unregistered trademarks contained herein is only by reference and are the
sole property of their respective owners.
(C) 2008 McAfee, Inc. All rights reserved.
SOURCE McAfee, Inc.
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