Payless Car Rental Launches iPhone and iPod Touch Optimized Website
Posted on May 6, 2008
Filed Under Internet, cars
ST. PETERSBURG, Fla., May 6 /PRNewswire/ — Payless Car Rental has
launched an iPhone and iPod Touch optimized website.
Payless Car Rental, a low-cost rental car company providing exceptional
value to travelers, is one of the first car rental agencies to build a
customized version of its website for the iPhone and iPod Touch.
“Payless saw the need to create a slimmed-down version of its new
website for the iPhone and iPod Touch community,” said Jeff Lin, Project
Leader of Payless’ web marketing strategy team. “Payless’ iPhone interface
adds convenience and loads up faster than a full website would on an iPhone
or iPod Touch,” he added. “By pointing their iPhone or iPod Touch to
http://www.PaylessCarRental.com , iPhone and iPod Touch users can book a car in
just three easy steps.”
iPhone users make up nearly one-third of smartphone users in the U.S.,
and the Safari browser is already the most popular mobile browser in the
United States. Since Apple launched the iPhone last June, the iPhone has
catapulted to number two in U.S. smartphone market share, trailing only
Research In Motion’s Blackberry.
The homepage of Payless’ iPhone interface also features a “Call to
Book” button that, when pressed, will connect the customer to Payless’ call
center, where the customer can book over the phone, instead of through the
interface.
Another section includes links to the store locations’ contact
information and maps — features that could come in quite handy while
traveling.
Payless has collaborated with Arising Group, an innovative software
development team in New York, to enhance the Payless website using Web 2.0
features such as Web Standards and AJAX.
About Payless Car Rental
Payless Car Rental offers affordable rates on car rental so that
travelers can save more for the trip. For more information about Payless
Car Rental and rental car deal packages, visit http://www.PaylessCarRental.com .
About Arising Group
Arising Group provides custom software applications and beautiful,
functional websites for the financial, retail, healthcare and
not-for-profit industries. Visit http://www.arising.com for more information.
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Jeff Lin
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=76511
SOURCE Payless Car Rental
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