Virgin Mobile USA and Burger King Corp. Offer Customers Hottest Ringtones From Warner Music Group
Posted on April 30, 2008
Filed Under Digital Media
WARREN, N.J., April 30 /PRNewswire-FirstCall/ — Virgin Mobile USA has
teamed up with Burger King Corp. and Warner Music Group (NYSE: WMG) to
bring music-loving customers more of the tones they want — at a price that
will make mouths water. For a limited time, Virgin Mobile USA is bringing
the popular BK(TM) Value Menu concept to the mobile channel, delivering a
selection of hot ringtones from artists like Mana and Flo Rida at $1.00 a
pop.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080430/NYW117 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )
The Virgin Mobile Ringtone Value Menu powered by BURGER KING(R) allows
Virgin Mobile USA customers to choose from a list of available options via
the VirginXL WAP deck or online at http://www.virginmobileusa.com for $1.00 each.
The WMG artists featured were chosen to appeal to a wide range of music
tastes and also include Buckcherry, Casa De Leones, Danity Kane, Estelle,
War, Group 1 Crew, James Otto, Plies, and more.
“With prices going up on everything from gas to food, our customers are
always looking for ways to save anywhere,” said Ron Faris, Director, Brand
Development & Partnerships, Virgin Mobile USA. “Given that both Virgin
Mobile and Burger King are committed to giving consumers value and choice
for their dollar, this promotion is a perfect fit for our two brands.”
“We’re constantly looking for innovative ways to provide value and
entertainment to our BURGER KING(R) guests,” explained Brian Gies, vice
president of marketing impact, Burger King Corp. “The Virgin Mobile USA
program provides us the opportunity to do both — offer customers popular
music ringtones from major recording artists at a great price.”
“When the concept for an ad-supported ringtone promotion was first
proposed, we jumped at the chance to participate with Virgin Mobile,” said
Perry Bashkoff, Vice President, Digital Sales and Marketing, WEA Corp,
WMG’s U.S. sales and retail marketing company. “We are always excited to
experiment with our partners on new consumer offerings around our artists’
mobile products. Hopefully more advertisers will follow Burger King’s
innovative lead so we can develop even more unique mobile music programs.”
The Virgin Mobile Ringtone Value Menu powered by BURGER KING(R) is the
latest innovation for Virgin Mobile USA in the broader mobile advertising
and branding arena. Together with Burger King Corp. and Warner Music Group,
Virgin Mobile USA has added another layer to their ongoing efforts of
bringing more value to their customers. The company has more than 700,000
customers using its highly successful Sugar Mama program, allowing
customers to “earn airtime in their spare time” by viewing customized ads
online sponsored by well-known brands including Levi Strauss and the U.S.
Navy.
Burger King will be supporting marketing efforts for the promotion
through sponsorship of WAP banner ads and SMS blasts to Virgin Mobile USA
customers.
More information on the Virgin Mobile Ringtone Value Menu powered by
BURGER KING(R)can be found at
http://web.virginmobileusa.com/stuff/ringtone-value-menu .
About Virgin Mobile USA, Inc.
Virgin Mobile USA, Inc. (NYSE: VM), through its operating company
Virgin Mobile USA, L.P., offers more than 5 million customers control,
flexibility and choice in wireless service, rich data content and
innovative products without annual contracts. Voice pricing plans range
from monthly options with unlimited nights and weekends to by-the-minute
offers, allowing consumers to adjust how and what they pay according to
their needs. Virgin Mobile USA’s smart, stylish and affordable handsets,
including the Wild Card, Super Slice and Flare, are available at top
retailers in more than 40,000 locations nationwide and online at
http://www.virginmobileusa.com/, with Top-Up cards available at more than
140,000 locations.
J.D. Power and Associates has ranked Virgin Mobile USA highest in
customer satisfaction among wireless prepaid services in 2006 and 2007, and
its customers report a 90% satisfaction rate. Virgin Mobile USA contributes
a portion of its profits from downloadable content to The RE*Generation,
its pro-social initiative to help homeless youth; and provides postage-paid
return envelopes in every new package for customers to recycle old phones.
Virgin Mobile USA’s national coverage is powered by the nationwide Sprint
PCS network.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,300 restaurants in all
50 states and in 69 countries and U.S. territories worldwide. Approximately
90 percent of BURGER KING(R) restaurants are owned and operated by
independent franchisees, many of them family-owned operations that have
been in business for decades. To learn more about Burger King Corp. please
visit the company’s Web site at http://www.bk.com.
SOURCE Virgin Mobile USA, Inc.
Share ThisComments
Leave a Reply