Cricket Launches Affordable, Unlimited Wireless Phone and Internet Services in Las Vegas on May 13

Posted on April 30, 2008 
Filed Under mobile phones

LAS VEGAS, April 30 /PRNewswire/ — Cricket Communications, Inc., a
leading provider of unlimited wireless services, will offer its simple and
affordable mobile phone and wireless internet services in Las Vegas
beginning on May 13. Cricket’s unlimited services, which do not require
contracts or credit checks, will provide a simple wireless solution to Las
Vegas consumers.

Cricket is known for providing unlimited wireless services at a
predictable and affordable flat rate. The company offers monthly rate plans
ranging from $30 to $60 per month, which include unlimited anytime minutes,
unlimited U.S. long-distance, unlimited text and picture messaging,
unlimited text to Mexico, unlimited Mobile Web, unlimited directory
assistance, nationwide roaming minutes, and the freedom to travel within
any of Cricket’s calling areas stretching across 23 states. The company
does not require customers to sign contracts or pass credit checks.

In addition to unlimited mobile phone services, Cricket is also
offering Cricket Wireless Internet Service, allowing customers unlimited
internet access anywhere in Cricket’s coverage areas. The UTStarcom UM100C
tri-band USB modem is available for $99 with a combination of instant and
mail-in rebates, and the Cricket monthly broadband service plan is just $35
per month for customers who also have Cricket’s low-cost unlimited voice
plans, and $40 per month as a stand-alone service.

“We’re really excited to enter the wireless market in Las Vegas,” said
Jason Biado, area general manager for Cricket. “Our high quality network,
wide retail presence, and industry-leading value, predictability and
simplicity make our service the smart choice for the people of this city.”

Cricket will host a news conference at the Rainbow Promenade on
Tuesday, May 13 at 10 a.m. to officially introduce Cricket to the community
and discuss the company’s service offerings and plans for community
involvement. Cricket strives to become an active community partner, and
will partner with local nonprofit organizations and community groups.
Additionally, the Company is investing in the local economy through
infrastructure development, marketing, advertising, sponsorships and
community service efforts. Cricket will bring more than 230 jobs to Las
Vegas, including approximately 120 through its dealer partners.

Cricket will be available at eight retail locations and approximately
100 authorized dealers, as well as online at http://www.mycricket.com and
via the telephone at 800-922-9169.

Cricket will launch in Las Vegas with a variety of fun activities,
contests and giveaways to engage the community with events taking place
across the city, including:

— Tuesday, May 13:
— Grand Opening News Conference: The Cricket store at the
Rainbow Promenade (2051 N. Rainbow Blvd.) will host a
ribbon-cutting ceremony, games and prizes, including a balloon
pop and pie-eating contest. Festivities begin at 10 a.m.

— Wednesday, May 14:
— Fastest Fingers Text Competition: The Cricket store at
University Plaza (1131 East Tropicana Ave.) will host a speed
text messaging competition. Think you can send the most text
messages the fastest? The action begins at 1 p.m.
— Military Appreciation Day: Every member of the U.S. military
who comes into any Cricket retail store will receive
30 percent off all items including service.

— Thursday, May 15:
— Free Gas on Cricket: Beginning at 5 p.m. Cricket will be
giving away $10,000 in free gas at a location announced during
launch week.
— Shred Your Bill: Customers who come in to the Cricket store
at the Rancho Alta Mira Center (4830 West Craig Rd.) from
3 - 7 p.m. will have the opportunity to shred their current
wireless bill for Cricket prizes.

— Friday, May 16:
— The Great Cricket Race: Every 25th person who visits the
Cricket store at 1616 E. Charleston will win a Cricket prize.
— The Cricket Dance off: At the Cricket store at the Boulevard
Mall (3528 South Maryland Pkwy.) from 6 - 8 p.m., local dance
teams showcasing their breakdance and hip hop skills will
compete for cash prizes, free phones, and free service.

— Saturday, May 17:
— Plinko Contest: Customers at the Cricket store located inside
the Meadows Mall (4300 Meadows Lane) will have a chance to win
prizes by playing plinko from 10 a.m. - noon.
— Cricket Spring Carnival: A carnival will take place in the
parking lot at the Cricket store on Flamingo Jones Center
(6134 West Flamingo Rd.) from 1 - 4 p.m. Family-friendly
events include games, clowns, face painters, and for all who
attend.

Visit http://www.mycricketlv.com for more information about Cricket
service, retail locations and events.

About Cricket(R)

Cricket is a simple, affordable wireless service offering consumers and
local businesses a flat-rate unlimited service over the latest technology,
high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network.
Designed for customers whose basic and advanced wireless needs have not
been met by traditional communications companies, Cricket is the pioneer of
unlimited services with no long-term commitments or credit checks required.
Cricket offers customers access to a variety of the latest devices and
feature-rich mobile applications such as unlimited text, instant and
picture messaging, Mobile Web, popular games, ringtones and wallpapers. For
more information on Cricket, visit http://www.mycricket.com. Cricket
services are offered by Leap Wireless International, Inc., headquartered in
San Diego, Calif. For more information on Leap, visit
http://www.leapwireless.com.

SOURCE Cricket Communications, Inc.

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