Verizon and Vodafone Team Up to Deliver the First Live Global Mobile Simulcast of Madonna Performance at Roseland Ballroom on April 30 in New York City
Posted on April 29, 2008
Filed Under mobile media, mobile phones
BASKING RIDGE, N.J., and NEWBURY, UK, April 29 /PRNewswire/ — Verizon
Wireless and Vodafone announced they are teaming up to deliver the first
ever live global mobile simulcast, with performances from Madonna’s
exclusive up-close and personal show at the Roseland Ballroom in New York
City where she will debut songs from her new “HARD CANDY” CD. On April 30
(morning of May 1 in the UK), Verizon Wireless and Vodafone will broadcast
four songs live from Madonna’s historic performance. Available exclusively
in the U.S. to Verizon Wireless V CAST Music customers and in Cyprus,
Egypt, France (SFR), Germany, Greece, Hungary, Italy, Netherlands, New
Zealand, Portugal, Romania, South Africa (Vodacom), Spain, and UK to
Vodafone customers, this mobile broadcast will reach hundreds of millions
of Madonna fans via their mobile phones, celebrating the release of
Madonna’s 11th studio album for Warner Bros. Records, “HARD CANDY.” The
mobile broadcast is currently scheduled to begin at 10 p.m. EST via Verizon
Wireless V CAST Performances and 3 a.m. GMT on May 1 on Vodafone Live. The
four songs will be archived on the V CAST Performances channel so fans that
are unable to join live can enjoy this exclusive performance for 30 days.
“Madonna is truly one of the most iconic artists of our time, and
together with Vodafone we are proud to deliver our customers the first
global simulcast of this exclusive performance to fans across the world via
their mobile phones,” said Ed Ruth, director of digital music for Verizon.
“As a leader in the digital music industry we’re providing our
customers closer access to music from top artists and events, allowing them
to enjoy their favorite content both on their PCs and mobile phones,” said
Frank Rovekamp, global chief marketing officer, Vodafone Group. “Vodafone’s
strategy is to offer different music flavors and innovative formats
allowing customers to experience music on their mobile in any way they
wish.”
“HARD CANDY” is the follow up to Madonna’s “CONFESSIONS ON A DANCE
FLOOR” which debuted at number one in 30 countries and has sold more than 8
million copies to date. “HARD CANDY” has been described as a brilliant
up-tempo collection of 12 songs in which Madonna remains ensconced in club
mode, but this time adds an urban hip-hop beat in collaboration with
musical partners Timbaland, Justin Timberlake, Pharrell Williams of the
Neptunes, and Nate “Danja” Hills.
Verizon Wireless customers will be among the handful of lucky winners
who will attend the Roseland Ballroom show. Fans who downloaded the
full-song, ringtone or ringback tone of Timbaland’s exclusive mobile
underground remix of “4 Minutes” through Verizon Wireless’ V CAST Music
service had a chance to win a mobile ticket to this exclusive Madonna
performance. The lucky winners received tickets on their mobile phones,
which will admit them and one friend to Roseland on Wednesday evening. For
more information, visit http://www.vzmobilestudio.com/madonna.
Madonna, a multi GRAMMY(R) Award-winning singer, songwriter, producer,
cultural icon, world-renowned stage performer, video visionary, children’s
book author, director, and documentary filmmaker, has sold 200 million
albums in the course of her unprecedented two decade-plus career and was
inducted into the Rock and Roll Hall of Fame on March 10, 2008.
In addition to Madonna’s original “4 Minutes” track, co-produced by
Timbaland and Justin Timberlake and Nate “Danja” Hills, and the underground
mobile remix available on Verizon Wireless’ V CAST Music and Vodafone,
exclusive video footage of Madonna, Timbaland and Justin Timberlake’s
mobile underground remix recording session is now available on Verizon
Wireless’ V CAST Video service.
For more information on how to download Timbaland’s mobile underground
remix of Madonna’s “4 Minutes” featuring Justin Timberlake, fans can text
MADONNA to 8933. For more information on V CAST Music from Verizon Wireless
and the company’s mobile producer in residence program, visit a Verizon
Wireless Communications Store, call 1-800-2 JOIN IN or go to
http://www.verizonwireless.com/music.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and
data network, serving 67.2 million customers. Headquartered in Basking
Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint
venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD). For more information, go to: http://www.verizonwireless.com. To preview and
request broadcast- quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless Multimedia
Library at http://www.verizonwireless.com/multimedia.
About Vodafone
Vodafone is the world’s leading international mobile communications
group with over 252 million proportionate customers as at 31st December
2007. Vodafone currently has equity interests in 25 countries across five
continents and a further 41 partner networks worldwide. For more
information, please visit http://www.vodafone.com.
SOURCE Verizon Wireless
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