Garmin Navigation to Be Standard Equipment in Suzuki SX4
Posted on April 28, 2008
Filed Under cars
OLATHE, Kan., April 28 /PRNewswire-FirstCall/ — Garmin International
Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite
navigation, announced today that it would provide an integrated navigation
system for the new 2009 Suzuki SX4 as standard equipment. The program marks
the first time in America that a vehicle under $16,000 will include GPS
navigation as a standard feature.
“We’re delighted to work with Suzuki to make Garmin navigation standard
equipment on the Suzuki SX4,” said Dan Bartel, Garmin’s vice president of
worldwide sales. “The device includes a fully integrated mount that allows
for elegant mounting inside the vehicle, but also makes it easy-to-remove
for adventures on foot. And Suzuki has customized it with its own set of
fun and useful destinations and points of interest.”
Based on Garmin’s popular nuvi 700 series of premium navigators, the
Suzuki T.R.I.P. (Travel, Real-time traffic, Information and Play) system
has maps of North America pre-loaded, and has a bright 4.3-inch touchscreen
display with nearly six million points of interest (POI) — places like
restaurants, hotels, ATM machines, and more.
While a base version of the navigation system will be included on these
vehicles as standard equipment, users can upgrade to a premium navigation
device with the SX4’s upgrade package. This enhanced navigator includes
next-generation dynamic content from the MSN Direct network, including
up-to-date traffic information, fuel prices, and weather reports. The
system also offers news and stock market information, local events, movie
listings, and the ability to plan trips and look up destinations on a
computer and then wirelessly send them to the device. Owners can pair most
Bluetooth-enabled phones with the device, for hands-free calling.
The system is also uniquely integrated into the SX4’s audio system.
Drivers can listen to the radio or CD player, and the audio will
automatically lower when their navigation device gives a voice prompt or
when there’s an incoming Bluetooth-enabled phone call. Furthermore, the MSN
Direct antenna is seamlessly integrated into the vehicle’s existing
antenna, and it continuously is collecting the most up-to-date data.
Suzuki is enhancing the unit’s POI database by adding a number of
lifestyle-oriented, Suzuki-recommended destinations and landmarks to the
system. These locations include hip music venues, popular surf spots,
offbeat road trip attractions and other activity-focused destinations that
are clearly marked with a Suzuki “Way of Life” icon on the navigation
screen. A dedicated community site will also be launched to support the
sharing and downloading of user-generated recommendations for destinations
and drive routes among Suzuki SX4 owners.
2009 Suzuki SX4 models are scheduled to arrive in dealer showrooms this
summer.
About Garmin
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq:
GRMN), the global leader in satellite navigation. Since 1989, this group of
companies has designed, manufactured, marketed and sold navigation,
communication and information devices and applications — most of which are
enabled by GPS technology. Garmin’s products serve automotive, mobile,
wireless, outdoor recreation, marine, aviation, and OEM applications.
Garmin Ltd. is incorporated in the Cayman Islands, and its principal
subsidiaries are located in the United States, Taiwan and the United
Kingdom. For more information, visit Garmin’s virtual pressroom at
http://www.garmin.com/pressroom or contact the Media Relations department
at 913-397-8200. Garmin is a registered trademark of Garmin Ltd. or its
subsidiaries.
All other brands, product names, company names, trademarks and service
marks are the properties of their respective owners. All rights reserved.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd.
and its business. All statements regarding the company’s future product
introductions are forward-looking statements. Such statements are based on
management’s current expectations. The forward-looking events and
circumstances discussed in this release may not occur and actual results
could differ materially as a result of known and unknown risk factors and
uncertainties affecting Garmin, including, but not limited to, the risk
factors listed in the Annual Report on Form 10-K for the year ended
December 29, 2007 filed by Garmin with the Securities and Exchange
Commission (Commission file number 000-31983). A copy of Garmin’s Form 10-K
can be downloaded at
http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No
forward-looking statement can be guaranteed. Forward-looking statements
speak only as of the date on which they are made and Garmin undertakes no
obligation to publicly update or revise any forward-looking statement,
whether as a result of new information, future events, or otherwise.
SOURCE Garmin International Inc.
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