Nikon ‘Zooms’ In On Performance With the New COOLPIX P80, an 18x Zoom Compact Camera
Posted on April 10, 2008
Filed Under Digital Photo
MELVILLE, N.Y., April 10 /PRNewswire/ — Nikon Inc. is pleased to
announce the COOLPIX P80, a high-performance compact camera built to
satisfy the needs of camera enthusiasts and family photographers alike. The
P80 harmoniously integrates a 10.1 megapixel CCD image sensor with Nikon’s
innovative EXPEED(TM) digital image processing concept and an 18x optical
Zoom-NIKKOR lens designed with the compact and comfortable styling of the
Nikon COOLPIX brand.
“The COOLPIX P80 addresses a need from consumers for an ultra-zoom
compact camera that offers unrivaled Nikon performance and clarity,” said
Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “Nikon is
proud to continue delivering the highest quality imaging products for photo
enthusiasts and aspiring photographers with a broad range of creative
control options and superior imaging ability.”
Packing the power of 10.1 megapixels, the P80 captures fine detail with
the creative freedom to crop and edit. The P80 features Nikon’s legendary
NIKKOR optics, ensuring quality images even while at a distance to
subjects. The P80’s 18x Zoom-NIKKOR lens covers focal lengths from 27-486mm
(35mm format equivalent). To ensure steady shots while utilizing the
camera’s versatile zoom capabilities, the COOLPIX P80 is equipped with
Optical Vibration Reduction (VR).
In line with other COOLPIX P-Series cameras, the P80 includes intuitive
controls via dedicated command and mode dials, providing easy access to
shooting controls and exposure mode settings. The P80 offers Programmed
Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual
[M] modes granting users the ability to tap into the creativity of D-SLR
functions while maintaining the simplicity of COOLPIX functionality. What’s
more, the P80 has the benefit of an all-new Sport Continuous Mode, allowing
users to shoot as many as 30 consecutive pictures at four, six, or a quick
13 frames per second(1).
Capturing photos in lower light conditions is no problem for the P80.
With a light sensitivity range up to ISO 6400(2), users can now create new
opportunities to capture more natural-looking photos with minimal light, or
fast moving subjects with unparalleled clarity.
Composing and reviewing photos is an enjoyable experience on the large,
2.7-inch LCD monitor with anti-reflection coating, wide viewing angle and
230,000 dots of high resolution. An eye level electronic viewfinder is
available for quick easy viewing in challenging lighting conditions.
The P80 also offers quick access to a selection of 15 different
scene-optimized and movie modes including the ability to shoot pictures in
both black and white and color simultaneously. The new graphical user
interface has an enhanced pop-up design allowing for more precise menu
navigation and interaction.
Nikon has incorporated its user-friendly Imaging Innovations into the
P80, designed to make the photo-taking process easier and more intuitive.
These technologies, referred to as “Nikon In-Camera Innovations” include
In-Camera Red-Eye Fix(TM), D-Lighting, and Face-Priority AF. In-Camera
Red-Eye Fix(TM) automatically detects and corrects red eye, a common
condition that occurs in flash photography. In playback mode, D-Lighting
compensates for excessive back-light or insufficient flash in images.
Nikon’s enhanced Face-Priority AF automatically finds and focuses on one
person’s face or up to 12 people’s faces within one frame. Face-Priority AF
provides faster and sharper focus to produce clear, crisp portraits
wherever the subjects are positioned in the frame.
The COOLPIX P80 comes packaged with Nikon’s COOLPIX Software Suite for
organizing, editing and sharing photos. It also has PictBridge support and
is compatible with SD/SDHC cards. The COOLPIX P80 will be available
nationwide beginning April 2008 and has an MSRP of $399.95**. For more
information about the P80 and other COOLPIX cameras, please visit
http://www.nikonusa.com.
** Manufacturers Suggested Retail Price. Actual prices are determined by
Nikon Authorized dealers and are subject to change at any time.
(1) At 3MP and smaller resolution.
(2) At 5MP or smaller resolution
About Nikon
Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes consumer and professional digital SLR
cameras, NIKKOR optics, Speedlights and system accessories; Nikon
COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics. Nikon D Series digital SLR cameras are recognized as “Highest in
Customer Satisfaction with Digital SLR cameras,” according to the latest
J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon
Corporation, the parent company of Nikon Inc., recently celebrated its 90th
anniversary and announced the production of over 40 million NIKKOR SLR
interchangeable lenses. For more information, dial (800) NIKON-US or visit
http://www.nikonusa.com, which links all levels of photographers to the
Web’s most comprehensive photo learning and sharing communities.
For J.D. Power and Associates award information go to jdpower.com
SOURCE Nikon Inc.
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