Sonic Automotive Selects SiSTeR Technology to Provide Video Car Lot Services
Posted on April 7, 2008
Filed Under Digital Video
DALLAS, April 7, 2008 /PRNewswire-FirstCall/ — SiSTeR Technologies
today announced that Sonic Automotive, Inc. (NYSE: SAH), awarded them a
contract to provide all of its 170 dealerships with online videos for
vehicle inventory websites. SiSTeR Technologies is the world’s only
provider of fully automated video rendering systems.
As part of the agreement, SiSTeR Technologies will provide Sonic with
wall-to-wall services of video rendering, distribution and publication –
collectively known as Video Car Lot (VCL).
VCL creates a fully automated video clip (Video Walk-Around) for every
vehicle in dealership inventory. Existing data, photos and text are used to
create the Video Walk-Arounds, which are embedded in the index and details
listing. “Thanks to our fully automated video rendering systems we managed
to provide over 15,000 new video clips in less than one week during the
transition,” said Israel Alpert, President & CEO of SiSTeR Technologies.
“We closely monitored leads and calls to dedicated 800 numbers on a
week-by-week basis and saw a significant improvement in lead submissions
said Rachel Richards, Vice President of Retail Strategy and Process
Management, Sonic Automotive. “Objective data from the test was a key
factor in our decision to select SiSTeR Technologies.”
In addition to website use, the Video Walk-Arounds are used in outbound
dealership email, distributed to cars.com and posted on YouTube in fully
automated mode.
About Sonic Automotive, Inc.
Sonic Automotive, Inc., a Fortune 300 Company, is one of the largest
automotive retailers in the United States operating 173 franchises and 40
collision repair centers. Sonic can be reached on the Web at
http://www.sonicautomotive.com.
About SiSTeR Technologies
SiSTeR Technologies, Inc. is a provider of applications and hosted
services for the automated rendering and publication of video clips.
SiSTeR-prize, the company’s flagship product, creates video clips for every
web page and product listing using nothing but the existing pictures and
textual information. SiSTeR is a strong, profitable, privately held company
founded in 2003 with its headquarters in Dallas, TX.
http://www.videocarlot.tv
SOURCE SiSTeR Technologies, Inc. via PRNewswire
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