Stella McCartney Launches E-Commerce in USA
Posted on April 3, 2008
Filed Under eCommerce
LONDON, April 3, 2008 /PRNewswire/ — Stella McCartney announced today
the launch of its e-commerce site following the relaunch of its branding
site last month. The new online store is part of the global expansion of
the brand which also just announced the openings of several retail
locations worldwide to accelerate its distribution plans. E-commerce is
exclusive to the US market, and will be followed by UK launch in the UK in
the fall.
The e-commerce site offers a wide selection of the Spring/Summer 2008
collections, including ready to wear, and Stella’s cruelty-free shoes, bags
and accessories. Each item is available to shop separately or “by look,”
styled by Stella herself, with a video option to see the clothes in
movement.
To celebrate the launch, each new member can get a chance to win a
Stella Golden Ticket and win a new appaloosa bag. Stella McCartney also
offers carbon neutral delivery options for the environmentally-friendly
consumer.
The rest of the site celebrates every aspect of the Stella McCartney
world online including adidas by Stella McCartney, fragrances, organic
skincare and lingerie.
A special section dedicated to “Stella’s World” featuring videos and
photos offers behind-the-scenes access to the brand and its most currents
news.
http://www.stellamccartney.com
SOURCE Stella McCartney via PRNewswire
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