deaworks3D Announces Airplay for Texas Instruments OMAP-Vox Platform, Bringing OpenKODE and Advanced Multimedia to Feature Phone Handsets
Posted on April 2, 2008
Filed Under mobile phones
LAS VEGAS, Nevada, April 2 /PRNewswire/ — Ideaworks3D, a leading
developer of native mobile technology and applications, today announced
that its Airplay(TM) native execution environment has been optimised for
Texas Instruments’ OMAP-Vox(TM) single-chip multimedia platform, and
declared conformant with Khronos OpenKODE(TM) 1.0.
Airplay brings true native application performance without the
overheads of a Virtual Machine, enabling stunning graphics and multimedia
even on mid-range platforms. When combined with the OMAP-Vox solution,
handset manufacturers and operators can reap the benefits of a rich
multimedia user experience from cost-efficient hardware.
Airplay fully supports OpenKODE 1.0, and has been declared conformant
on far more platforms than any other provider. OpenKODE is a royalty-free,
open standard from the Khronos(TM) Group that combines a set of native APIs
to increase source portability for rich media and graphics applications.
OpenKODE reduces mobile platform fragmentation by providing a
cross-platform API for accessing operating system resources, and a media
architecture for portable access to advanced mixed graphics acceleration.
“The combination of TI’s OMAP-Vox solution and Airplay is a significant
advance in bringing high-performance content to mass-market handsets,” said
Tim Closs, CTO of Ideaworks3D. “For too long, cumbersome software stacks
have hidden users from the true power of the underlying hardware, but now
TI’s flexible platform combined with Airplay will raise the bar in the
mass-market.”
“OMAP-Vox is an affordable mid-range platform that when combined with a
native execution environment, delivers a compelling multimedia experience
that developers can leverage across multiple market segments,” said Markus
Tremmel, worldwide wireless ecosystem manager, TI. “OEMs choosing the
OMAP-Vox solution can now utilise Airplay, running across multiple
operating systems, to bring exciting multimedia applications to their
handsets.”
Texas Instruments is demonstrating the advanced multimedia power of
Airplay together with the OMAP-Vox platform at CTIA, April 1 - 3 in the Las
Vegas Convention Center, booth 1048.
Ideaworks3D is a member of TI’s OMAP(TM) Developer Network, a group of
leading software developers porting advanced applications to TI’s high
performance, power-efficient OMAP processors. Handset manufacturers
adopting OMAP devices enjoy the rapid deployment of compelling wireless
applications - including streaming audio and video, multimedia messaging,
gaming, security, speech recognition, location based services and mobile
commerce - across all leading operating systems. Systems level integration
services are also provided worldwide by independent OMAP Technology
Centers. The OMAP platform has been selected by leading manufacturers, such
as Motorola, Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard,
HTC, Samsung and many more, for their 2.5 and 3G wireless devices. For more
information, please visit http://www.ti.com/omap
About Airplay
Designed to speed deployment across multiple software environments and
hardware architectures, Airplay System is a cross-platform portability
technology and run-time execution environment that delivers binary
compatible game code across ARM-based mobile devices. The resulting
application can be deployed over-the-air to multiple operating systems and
run-time environments without further porting or any requirement for
additional graphics rendering engines on the mobile device.
About Ideaworks3D
Ideaworks3D is a privately held technology and game development company
headquartered in London. Founded in 1998 with a strong Oxford and Cambridge
computer science and electronic engineering pedigree, the company has an
unparalleled track record of creative innovation and technical leadership
in the field of high performance mobile gaming. Ideaworks3D’s Airplay(TM)
platform is the result of over 7 years of research and development into
high-performance native multimedia applications on mobile devices, and has
powered ground-breaking and award-winning titles such as Konami’s “Metal
Gear Solid Mobile”, which won “Best Game” and “Operators’ Choice” accolades
at IMGA 2008. Ideaworks3D’s Studio is also the recipient of multiple
industry accolades including two BAFTA Games Awards for best handheld and
mobile games. More information can be found at:
http://www.ideaworks3d.com
OMAP and OMAP-Vox are trademarks of Texas Instruments. Khronos and
OpenKODE are trademarks of the Khronos Group Inc. Other product or service
names mentioned herein are the trademarks of their respective owners.
Contacts:
Ideaworks3D Ltd.
+44(0)20-7762-3333
press@ideaworks3d.com.
SOURCE Ideaworks3D Ltd. via PRNewswire
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