Ashton Kutcher Stars in New Advertising Campaign for Nikon
Posted on March 26, 2008
Filed Under Consumer Electronics CE, celebs
NEW YORK, March 25 /PRNewswire/ — Hollywood’s A-list actor and
producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to
promote the manufacturer’s new COOLPIX Style series cameras. The campaign
will debut nationally on March 25th with a television commercial, which
precedes the print advertisements and an interactive online component.
Nikon selected Kutcher for the campaign to bring brand relevance to a
broader and more youthful audience. Taking place in trendy locales such as
boutique hotels and upscale shopping destinations, the campaign highlights
the exquisite styling, fashionable colors, simplicity and great performance
of Nikon’s Style series compact digital cameras.
“Ashton is the perfect choice for this campaign as he embodies both the
stylish and fun attributes of Nikon’s COOLPIX Style series cameras,” said
Lisa Baxt, senior communications manager for Nikon Inc. “Ashton’s
collaborative spirit, creativity and approachable personality enhanced our
campaign which showcases the great style, sleek colorful design and ease of
use of Nikon’s newest COOLPIX Style series cameras.”
“I am thrilled to work with Nikon on this campaign,” said Kutcher. “I
think technology today represents so much more than just function — it
represents personal style and sophistication. I’m enjoying the opportunity
to work with such a well respected brand and a group of highly creative
individuals on a campaign that showcases the style, design and simplicity
of the new COOLPIX cameras.”
The television campaign spots, directed by Emmy award winner Brian
Buckley, have Kutcher’s COOLPIX camera being discretely taken and passed
around by numerous adoring fans who take several pictures with it before
slipping it back into Ashton’s pocket. Ashton then notices some surprising
pictures when he reviews the photos on his camera’s LCD screen. The print
campaign, shot by legendary photographer Norman Jean Roy, truly captures
the sophisticated yet playful essence of Ashton and the aesthetics of the
camera. Following the television and print advertisements, the campaign
will come full circle with a uniquely engaging internet component, details
of which will be revealed shortly.
For more information on the Nikon COOLPIX Style series cameras and
other products from Nikon, please visit http://www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes consumer and professional digital SLR
cameras, NIKKOR optics, Speedlights and system accessories; Nikon
COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics. Nikon D Series digital SLR cameras are recognized as “Highest in
Customer Satisfaction with Digital SLR cameras,” according to the latest
J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon
Corporation, the parent company of Nikon Inc., recently celebrated its 90th
anniversary and announced the production of over 40 million NIKKOR SLR
interchangeable lenses. For more information, dial (800) NIKON-US or visit
http://www.nikonusa.com, which links all levels of photographers to the Web’s most
comprehensive photo learning and sharing communities.
For J.D. Power and Associates award information go to jdpower.com.
SOURCE Nikon
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