eTAGZ and Sierra Online Partner in Cross Marketing Drink Lid Promotion for FreeStyle Street Basketball Online Video Game
Posted on March 4, 2008
Filed Under Digital Media, Gaming, News, entertainment
SEATTLE, March 3 /PRNewswire/ — Soon the U.S. will enter into the
annual frenzy that grips our national sports psyche: college basketball
tournament season. Millions of rabid fans will follow their favorite teams’
progress in sports bars, arenas, on living room TV’s and online. So how can
an enterprising retailer get into the game?
With soda, a video game, and a tournament of its own-using a cup lid as
a “mobile” billboard.
“The team at ampm looked at one of its best customer bases, the
on-the-go young adult between 18 and 24,” said Jackson Weaver, CEO of
eTAGZ. “What does that group love besides fast snacks and soda? Sports and
online games. A basketball promotion is natural.”
Enter eTAGZ, the company that holds the patent for the digital hang
tag, a CD-ROM that contains rich media content. Partnering with Sierra
Online, a division of Vivendi Games, eTAGZ will distribute one million
copies of FreeStyle Street Basketball(TM), a fast-paced massively
multiplayer online PC basketball game, which will be attached to drink lids
and given away by ampm with 44 ounce soft drinks. Lids will be available in
a prominently-positioned point of purchase display.
“One million games may sound like a lot,” notes Weaver. “But keep in
mind that ampm’s 911 stores sold enough soda last year to fill the Rose
Bowl - without ice!” The eTAGZ will have additional entertaining content
from other retailers and manufacturers specific to this demographic.
Featured on CNBC’s Innovations, eTAGZ has been a party to many such
partnerings, notably the recent release of a line of Rocaware denims with
an eTAGZ of Rihanna’s latest hit, Umbrella, attached. An upcoming promotion
for Heelys, manufacturer of wheeled footwear, partners Sierra Online’s
Switchball(TM) game with Heelys’ latest shoe design for gamers.
To top off the ampm promotion, ampm will co-sponsor an online
tournament of FreeStyle Street Basketball toward the end of March when so
many eyes are following basketball. Sixty-four three-person teams will
compete for significant prizes over a two-week period. For more information
about FreeStyle Street Basketball, visit the official Web site at
http://www.FreeStyleStreetBasketball.com
“We’re all very excited about this promotion,” said Weaver. “It gives
added value to ampm’s customers, exposes them to other products that they
would enjoy, it’s interactive and fun, and ties into a sports fanatic’s
favorite time of year. What’s not to love?”
ampm is owned and operated by BP. For further information, visit their
website http://www.ampm.com
About eTAGZ
eTAGZ - the Digital Hang Tag Company - is a Seattle-based firm that
holds the patent on the “digital hang tag.” eTAGZ are any digital media
(CDs, DVD, etc) that contain rich media content for consumers — everything
from video and games to music and promotions — to drive consumers deeper
into a product’s branding and create co-marketing platforms that are
targeted and track-able.
About FreeStyle Street Basketball
FreeStyle Street Basketball is rated E for Everyone. Its easy-to-learn
controls allow players to master every move, from simple shots to crazy
alleyoop dunks, using just four keys. Gamers can play 1-on-1, 2-on-2 or
3-on- 3 street basketball online against people from around the country.
The game boasts an exclusive soundtrack featuring Lloyd Banks, Young Hot
Rod and Sha Money XL and clothing and gear from Marc Ecko Enterprises and
Elwood. The globally popular FreeStyle Street Basketball has more than 30
million players in Asia.
About Sierra Online
Sierra Online, a division of Vivendi Games, creates and publishes
quality short- and mid-session, casual online games for all viable gaming
platforms. Sierra Online’s titles include award-winning Xbox(R) LIVE Arcade
games Assault Heroes(TM) and Switchball(TM), in addition to 3D Ultra(TM)
Minigolf Adventures, available for Xbox LIVE Arcade and Windows PC, and
FreeStyle Street Basketball(TM), an online Windows-based PC game from
leading Korean developer JC Entertainment, Inc. The division is also
developing a variety of other Xbox LIVE Arcade and Windows-based PC online
games targeting the mass- market audience.
Contact: Michelle Tennant
Wasabi Publicity, Inc.
828-749-3200
828-817-4034 (after hours)
Photos & online press kit: http://www.etagz.presskit247.com
michelle@publicityresults.com
SOURCE eTAGZ
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