RealNetworks to Acquire Trymedia From Macrovision
Posted on February 22, 2008
Filed Under Digital Entertainment / Blogtainment, Digital Video, Tech Biz
Acquisition Doubles RealGames’ Syndication Partners
SEATTLE, Feb. 22 –PressRoom 2.0 — Digital entertainment
services company RealNetworks(R) (Nasdaq: RNWK) today announced that it has
acquired substantially all of the assets of Trymedia, a pioneer in Casual
Games syndication, from Santa Clara, Calif.-based Macrovision (Nasdaq:
MVSN). This acquisition is part of Real’s strategy to build reach through
syndicated distribution partnerships, and follows its acquisition of New
York-based Game Trust last year and a strategic partnership with
Amsterdam-based The Spill Group announced earlier this month.
With more than 250 partners including AOL and Yahoo!, Telstra, IGN and
T-Online, Trymedia provides innovative syndication and commerce solutions
that enable portals, online retailers and game developers to securely
distribute PC games through physical and digital channels and maximize
revenue throughout a game’s lifetime.
“This acquisition doubles the scale of our syndication business and we
are incredibly excited to welcome the Trymedia team,” said Harold Zeitz,
senior vice president of RealGames. “Trymedia has been a leader in the
digital distribution space, so together we have a full portfolio of
syndication services that we can offer partners.”
RealGames is focused on growing reach not only to expand its circle of
fans, but also to continue to attract the very best game developers to its
publishing group and to grow its base of advertisers. With increased reach,
developers will continue to favor RealGames to publish their games.
Financial terms of the transaction, which is expected to close later
this quarter, are not being disclosed at this time.
ABOUT REALNETWORKS
RealNetworks(R), Inc. delivers digital entertainment services to
consumers via PC, portable music player, home entertainment system or
mobile phone. Real created the streaming media category in 1995 and has
continued to lead the market with pioneering products and services,
including: RealPlayer(R), the first mainstream media player to enable
one-click downloading and recording of Internet video; the award-winning
Rhapsody(R) digital music service, which delivers more than 1 billion songs
per year; RealArcade(R), one of the largest casual games destinations on
the Web; and a variety of mobile entertainment services, such as ringback
tones, offered to consumers through leading wireless carriers around the
world. RealNetworks’ corporate information is located at
http://www.realnetworks.com/company.
This press release contains forward-looking statements that involve
risks and uncertainties, including statements relating to the developers
favoring RealGames to publish their games. Actual results may differ
materially from the results predicted. Factors that could cause actual
results to differ from the results predicted include: the risk that
RealNetworks may not successfully integrate Trymedia’s technology with its
existing casual games services following the closing of the acquisition;
development and consumer acceptance of casual games online generally and
Real’s services in particular because these are relatively new and unproven
business models and markets; risks associated with acquisitions generally,
and the acquisition of Trymedia in particular, including the risks of
personnel integration and unknown liabilities; competitive risks, including
competing technologies, products and services; and risks associated with
the introduction of new products and services. More information about
potential risk factors that could affect RealNetworks’ business and
financial results is included in RealNetworks’ annual report on Form 10-K
for the most recent year ended December 31, and its quarterly reports on
Form 10-Q and from time to time in other reports filed by RealNetworks with
the Securities and Exchange Commission. The Company assumes no obligation
to update any forward-looking statements or information, which are in
effect as of their respective dates.
- RealNetworks News Release via PressRoom 2.0 [ http://www.PressRoom2.com/ ] [mmexws]
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