VTech Launches 2008 Product Line With Focus on High-Tech Creativity and Motion-Activated Play
Posted on February 18, 2008
Filed Under Gadgets, kids, toys
CHICAGO, Feb. 14 /PRNewswire/ — VTech(R), the creator of the
Electronic Learning Products category, today revealed its 2008 product line
– a mix of high-tech learning toys that go head-to-head with today’s
hottest technologies, providing young children with age-appropriate
versions of must-have gadgets and gaming systems. The most talked about
toys this year include the motion-activated V-Motion(TM) gaming system, the
KidiCreative(TM) line of high-tech creative fun, and the all-new
V.Smile(TM) Cyber Pocket for on-the-go educational gaming. These products,
along with the rest of VTech’s new product lineup — including its
Web-connected Grade School line and new social site planetvtech.com — will
be seen for the first time at the American International Toy Fair 2008
(Feb. 18-19) in New York City.
“VTech continues to lead the toy industry with new, innovative products
that encourage active minds through educational play,” said Julia
Fitzgerald, vice president of marketing, VTech. “This year, VTech has
created a variety of products and online resources that combine the best
features of big-kid technologies, allowing kids to personalize, create and
share through high-tech, interactive play.”
V-Motion: Wireless Motion-Activated Play Keeps Active Minds in Motion
A big breakthrough for junior gamers, V-Motion takes educational video
gaming to a whole new level with a motion-activated gaming system that
engages both active minds and bodies. V-Motion plugs directly into the TV
to provide kids with a high-tech gaming experience using thrilling,
age-appropriate learning games and a motion-activated, intuitive wireless
controller. Each Smartridge(TM) game encourages active gaming while giving
kids’ minds a workout, too, as they learn basic math, reading, science,
spelling and more.
In addition to the action-packed Smartridge game play, the V-Motion
includes the V.Link(TM) (USB drive) that connects kids to VTech’s secure
online site to unlock bonus games and track their scores against other
gamers. V-Motion will launch with eight Smartridges and is compatible with
the entire existing V.Smile Smartridge library. New titles will include
Kung Fu Panda, WALL*E, and classic friends such as Thomas & Friends, Mickey
Mouse Clubhouse and Dora the Explorer.
V-Motion will be available fall 2008 for an estimated retail price of
$69.99. V-Motion Smartridges will be available for an estimated retail
price of $24.99 each. Ages: 4-7.
KidiCreative: High-Tech Meets Creative Fun
VTech’s new KidiCreative line introduces high-tech creative fun for
kids through hands-on electronic play. It’s a cool new way to learn music
or explore art and photography. This new line of products builds on the fun
that kids and parents found in 2007’s award-winning Kidizoom Camera(TM).
Included in the line are the all-new KidiArt Studio(TM), KidiJamz
Studio(TM), KidiDoodle(TM) and the upgraded Kidizoom Camera.
The KidiArt Studio interactive art console is a perfect “junior
Photoshop,” that allows kids to create, edit and display their work on the
TV. Its built-in digital camera, gives them the freedom to capture images
of family, friends, their own artwork, and even create stop motion
animations. The studio also includes an endless variety of activities, from
basic drawing and art lessons, to photo stamps, frames and wacky effects
that kids can use to personalize their images. To send, save, share or
print, the KidiArt Studio connects to a PC, where custom e-cards can also
be created and sent directly to friends! KidiArt Studio will be available
fall 2008 for an estimated retail price of $79.99. Ages: 4 and up.
With the KidiJamz Studio, kiddy rock stars will mix up their own tunes
with the interactive music station. Children can record their own voice and
play it back on a detachable music player, and then add music elements
choosing from ten different musical instruments, five music stylings and
more. KidiJamz Studio will be available fall 2008 for an estimated retail
price of $59.99. Ages: 4 and up.
An interactive drawing pad, KidiDoodle is sold in packs of two so kids
can team up or play head- to-head games. The touch-sensitive drawing pad
and stylus pen make drawing high-tech, along with an LCD display screen and
IR communication ability. Creations can be sent to a friend for a new level
of interactive play. KidiDoodle will be available fall 2008 for an
estimated retail price of $29.99. Ages: 4 and up.
Kidizoom Camera now features a large, high-resolution 1.8″ color screen
for photo and movie viewing, and snaps 1.3 interpolated megapixel photos at
a resolution of 640 x 480. Kidizoom Camera stores 200 photos or five
minutes of digital video with its 16MB built-in memory. Available in blue
and pink, Kidizoom Camera will be available fall 2008 for an estimated
retail price of $59.99. Ages: 3 and up.
V.Smile Cyber Pocket: A New Level of Fun for On-The-Go Gaming
The V.Smile Cyber Pocket is a great way for young kids to get their
game on and tap into online gameplay. The V.Smile Cyber Pocket features a
new compact, flip-up, high-resolution screen and touchable writing pad for
fun, wireless video gaming on the go or at home. Kids can connect the
handheld to the TV to play on the big screen, and then disconnect without
disrupting their game. Kids can extend their play with the VTech V.Link
(USB drive) online connection to unlock bonus play and track their scores.
V.Smile Cyber Pocket is compatible with the current V.Smile Smartridge
library and new licensed titles, including Kung Fu Panda and WALL*E.
V.Smile Cyber Pocket will be available fall 2008 for an estimated retail
price of $69.99 — an affordable option parents will love. Ages: 5 and up.
Planetvtech.com: A Safe Online World
VTech’s new line of Web-connected Grade School Learning products takes
educational toys to a new level of fun. The Grade School laptops and
handhelds connect to the Internet via USB to access a new, safe Web site –
planetvtech.com.
Planetvtech.com is an online virtual world designed for kids ages 5 and
up, where they can play, learn and hang out! This exciting online community
allows kids to play games where they earn points that can be redeemed for
great rewards, and the content is constantly refreshed for never-ending
fun. Kids will also enjoy interacting with fellow planetvtech.com members
and parents will appreciate the safe, contained content.
Additionally, planetvtech.com features three special areas where kids
can take a test run of the newest products from VTech. Each Grade School
Learning product comes with a free one-year membership to this “Mom
Approved” site.
ABOUT VTECH
VTech, the creator of the Electronic Learning Products (ELP) Category
and the award-winning V.Smile TV Learning System, is a world leader of
age-appropriate learning toys. Since 1976, VTech has been developing
high-quality, innovative educational products that enrich children’s
development, from birth to preteen, through fun and smart play.
VTech Electronics North America, LLC is based in Arlington Heights,
Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution
throughout North America, Europe and Asia.
For more information on VTech’s additional product lines, visit
http://www.vtechkids.com.
Contact: Laura Larrick
(w) 312.297.7425
(c) 312.925.0756
laura.larrick@edelman.com
SOURCE VTech
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