‘Hannah Montana & Miley Cyrus: Best of Both Worlds Concert’ in 3-D Enabled by AccessIT Technology and Deployment
Posted on February 18, 2008
Filed Under Digital Entertainment / Blogtainment, News, celebs, entertainment
MORRISTOWN, N.J., Feb. 15 /PRNewswire-FirstCall/ — Access Integrated
Technologies, Inc. (”AccessIT”) (Nasdaq: AIXD) said today that Disney’s
record-breaking “Hannah Montana & Miley Cyrus: Best of Both Worlds
Concert,” which played in Disney Digital 3-D in movie theatres around the
country, was partly enabled by the digital cinema systems the company has
deployed to more than 3,700 screens. More than 55 percent of the screens
that played the concert were within the AccessIT group of exhibitors. The
concert movie played on 387 AccessIT Digital Cinema-equipped screens
between February 1st and February 14th.
“Digital cinema is not just about technology. Events like this one are
why digital cinema is the future of the motion picture industry. Event
programming and alternative content which reach passionate audiences and
provide more choice for theatre-goers are what digital cinema is about,”
said Bud Mayo, chairman and CEO of AccessIT.
Commenting on the smash success of the “Hannah Montana” movie, Chuck
Goldwater, President of AccessIT’s Media Services Group, said: “The record
number of fans who came to see this sold-out concert movie is a testament
to the great potential of digital cinema. Only digitally-equipped movie
theaters give audiences so much choice of entertainment, whether a concert
movie by a popular entertainer like Disney’s Hannah Montana, grand opera, a
major sporting event, or a myriad of other alternative content offerings.
This is, indeed, the future of the motion picture industry.”
AccessIT Digital Cinema is the industry-leading deployment program for
Digital Cinema that provides technology, funding, operations and
administration for the company’s studio-supported plan. To date, exhibitors
across the United States, including Atlas Theatres, Allen Theatres, Carmike
Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Emagine, Galaxy,
Marquee Cinemas, MJR Theatres, Neighborhood Cinema Group, Rave, Showplace
Cinemas, UltraStar, and AccessIT’s own Pavilion Digital Showcase Cinema are
using the AccessIT’s unique Library Management Server(R) and Theatre
Command Center(R) software to bring programming to more than 3,700 screens.
Access Integrated Technologies, Inc. (AccessIT) is the global leader in
providing integrated solutions for digital cinema. The Company’s
ground-breaking digital cinema networked services along with its Library
Management Server(TM) and Theatre Command Center(TM) have enabled theatres
across the United States to play more than five million digital 2-D and 3-D
showings of Hollywood features to date. AccessIT’s comprehensive vendor
neutral solutions provide pre-show entertainment, feature movies and live
and pre-recorded alternative content via satellite to expand box office
sales and develop new ways to attract incremental revenues. Through its
alternative content distribution division, The Bigger Picture, AccessIT
offers channels of programming including Opera, Kidtoons, Faith Based,
Music, High Octane Sports and Anime. Access Integrated Technologies(R) and
AccessIT(TM) are trademarks of Access Integrated Technologies, Inc. For
more information on AccessIT, visit http://www.accessitx.com.
[AIXD-G]
Contact:
Suzanne Moore
AccessIT
973.290.0080
smoore@accessitx.com
SOURCE Access Integrated Technologies, Inc.
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