Creators of ‘Trading Spaces’ Reaching Out to Casual Gaming Community
Posted on February 14, 2008
Filed Under Gaming
RIVR Media Interactive (RMI) Launching http://www.WidgetGames.com. KNOXVILLE, Tenn., Feb. 14 /PRNewswire/ — RIVR Media Interactive (RMI),a spin-off of RIVR Media, the creators of Emmy-winning programming like “Trading Spaces” and “U.S. Poker Championship” is reaching out to casual gamers with the open beta launch of http://www.WidgetGames.com.
http://www.WidgetGames.com and its ground-breaking new service, “the Widget”,
will fuse booming social networking services with real-time interactivity
and the ever-popular field of casual gaming. “Casual gaming” is defined as
a friendly and accessible-to-everyone environment offering a wide spectrum
of games, including familiar fare such as Checkers, Dominoes, Chess, and
Reversi. http://www.WidgetGames.com will continue to add new games regularly,
expanding the offering of classic traditional games, as well as innovative
original titles. While the typical core “Gamer” audience is male and aged
eighteen to thirty- four, casual gamers tend to be both women and men
between the ages of thirty- five and sixty-five, with a slight demographic
skew towards women, according to the International Game Developers
Association (IGDA).
http://www.WidgetGames.com provides casual gaming to virtually any online
user, from the dedicated gamer to the “just checking my email” weekend
browser. The system requirements to utilize “the Widget” are minimal. The
free service requires no downloads or installation, can be used by the most
sparingly functional browser or computer, and does not require registration
to play. The focus of the site is multiplayer gaming, allowing users to
play with friends and family and create or join affinity groups that
include co-workers, favorite sports teams, college alumni, and many other
demographics and social circles. Statistics for all games are tracked and
new ratings, scorings and categories are being implemented. As the user
base grows, with a click of the mouse players will be able to challenge the
best checkers player in their state, town, or from their school or work.
“www.WidgetGames.com is a hub and excellent launch pad for the user new
to widget technology,” notes Terry Hummel, President of RMI.
“www.WidgetGames.com and casual gaming provide an excellent platform for
friends and family to interact and spend time with others. The goal of
http://www.WidgetGames.com is bringing people and communities together in a fun
and interactive environment,” said Hummel.
Implementable as an add-on to virtually any online community,
http://www.WidgetGames.com can add depth and user-retention to any website seeking
to connect with its users (and to connect its users with each other). The
full- scale launch coupled with an aggressive online advertising campaign
is scheduled for early April, 2008.
About RIVR Media Interactive (RMI)
RIVR Media Interactive, a division of RIVR Media, LP is an interactive
media company that builds brands for niche audiences and the products they
are passionate about, such as tattooing, casual gaming and online shopping.
By coupling RMI’s new media expertise with RIVR Media’s state-of-the-art
facilities and ability to adapt quickly to programming trends, RMI has
created a one-stop shop for developing content-rich broadband web sites.
With the Internet now at the core of its publishing platform, the company
is connecting innovative programming with millions of people looking to
enrich their lives through expert advice, interactive tools, online
communities and other resources. More importantly, RIVR Media Interactive
is able to fully engage users in one place, enabling advertisers and other
sponsors to reach a focused and highly motivated audience.
SOURCE RIVR Media Interactive
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