Google, Yahoo ‘Personal Trainers’ Strengthen Digital Delts, Partner With Saatchi & Saatchi Healthcare Communications Group Teams in Tech Circuit Training
Posted on February 8, 2008
Filed Under Google, Tech Biz
NEW YORK, Feb. 7 /PRNewswire/ — Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan.
According to Sam Welch, SSHCG president, “Tech Fit isn’t the usual show
and tell one-off. It is the latest innovation in SSHCG’s ongoing program of
digital training, which has been a strong focus for the group for several
years. This new kind of circuit training, part of our mission to inspire
healthier living, will be a great workout with a serious purpose –
cutting-edge results for our clients. Tech Fit is that rare instance of all
gain, no pain.”
Staffers from all SSHCG agencies will partner with a highly
sophisticated group of personal tech trainers from Google and Yahoo to
learn the newest ways to incorporate digital technology into client
marketing. After the day’s interactive circuit training ends, brand teams
are charged with developing plans for enhancing strategic client programs
with the latest new media tools.
Stations along the training circuit feature such digital and healthcare
luminaries as Sermo, Revolution Health, iMed, Ugen Media, Vibrant Media,
MedTrackAlert, Pulse Media, About.com, Moey, Pointroll, Pulse Media, Tobii
and Toonboom. SSHCG brand teams will gain hands-on experience with the
latest new media options as they traverse the circuit.
“The goal of Tech Fit is to keep improving our digital skills and
ensure that employees share in that knowledge,” said Welch. “This fits with
SSHCG’s holistic approach to marketing, integrating new and traditional
channels to keep giving clients the best options.” Tech Fit involves all
SSHCG agencies, including Saatchi & Saatchi Healthcare Innovations, Saatchi
& Saatchi Healthcare Advertising and Saatchi & Saatchi Consumer
Health+Wellness.
About Saatchi & Saatchi Healthcare Communications Group
Saatchi & Saatchi Healthcare Communications Group (SSHCG), a member of
Publicis Healthcare Communications Group, consists of three distinct
agencies providing integrated and holistic marketing solutions to its
clients: Saatchi & Saatchi Consumer Health+Wellness, dedicated to
motivating healthy consumer behavior; Saatchi & Saatchi Healthcare
Innovations, providing innovative solutions in the challenging healthcare
environment; and Saatchi & Saatchi Healthcare Advertising, keeping clients
out in front of the healthcare industry. All three agencies strive to be
strategic brand stewards for their clients, applying best-in-class
planning, creative and account service across all marketing disciplines
including advertising, promotion, digital, CRM and professional marketing.
All the teams attack marketing in the same manner: insights come first to
drive solid strategy followed by executional excellence. Web site:
http://www.saatchihealthcare.com
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis
Groupe SA, is one of the largest healthcare communications groups in the
world with over 2,700 employees located in 10 countries. Worldwide
healthcare services include advertising, medical education, sales and
marketing, and medical and scientific affairs. PHCG offers its clients a
strategic partnership, a strong focus on ensuring value for their marketing
spend, and exceptional performance on their assignments. Web site:
http://www.publicishealthcare.com
About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth
largest communications group. In addition, it is ranked as the world’s
second largest media counsel and buying group, and is a global leader in
digital and healthcare communications. With activities spanning 104
countries on five continents, the Groupe employs approximately 44,000
professionals.
The Groupe offers local and international clients a complete range of
communication services, from advertising, through three autonomous global
advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two
multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media
consultancy and buying, through two worldwide networks, Starcom MediaVest
Group and ZenithOptimedia; interactive and digital marketing led by
Digitas; Specialized Agencies and Marketing Services (SAMS) offering
healthcare communications, corporate and financial communications, public
relations, CRM and direct marketing, event communications, sports marketing
and multicultural communications. Web site: http://www.publicisgroupe.com
SOURCE Saatchi & Saatchi Healthcare Communications Group
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