Premier Lifestyle Brand Cielo Selects Spongecell as Crown Jewel in its Social Networking and Interactive Marketing Strategy
Posted on February 6, 2008
Filed Under Digital Entertainment / Blogtainment, Digital Music, Internet, celebs, entertainment
NEW YORK and SAN FRANCISCO, Feb. 6 /PRNewswire/ — Entering its 5th
successful year as the undisputed NYC mecca for house music, Cielo selects
Spongecell as the crown jewel in its social networking and interactive
marketing strategy. The first Cielo event using Spongecell saw an increased
attendance by nearly 10%.
In the heart of New York’s fashionable Meat Packing District, Cielo
combines international celebrity DJs with the environment of an intimate,
private nightclub. An event-heavy business, Cielo has selected Spongecell
to promote events online and convert online interest into attendance.
Spongecell allows anyone to click and customize an alert sent via SMS
or email; add an event to their web-based calendar, such as Outlook, Google
or Yahoo; or forward to an individual, group or their whole address book.
It is also being used as part of the club’s social marketing campaign as a
way to manage, update and change promotions in real-time on MySpace and
Facebook profiles for the club, the DJs and other talent.
The Cielo club is the venue of choice for some of dance music’s most
influential innovators such as Francois K (”Deep Space”), Junior Vasquez
(”Master Class”), Louie Vega and Kevin Hedge (”Roots”), Quentin Harris
(”Fresh Fruit”), Tedd Patterson (”Vibal”), Willie Graff (”Heaven”) and
owner / former Pacha Ibiza resident Nicolas Matar (”Paradizo”), who have
chosen Cielo as the preferred destination (and residence) for their
exclusive events.
“Cielo is a lifestyle brand and being able to increase our visibility
online, where clubbers look for information, and being able to track the
attractiveness of our talent or a specific event before and after its
happened is important to us,” said Karrie Goldberg, director of Marketing
and Events, Cielo. “Spongecell’s publishing tools enable us to begin a
conversation with audiences loyal to the club, the DJ or other talents. The
biggest plus is the ability to automate the management of our rich media
event pages and social networking sites.”
With Spongecell, Cielo can segment, target and personalize its
communications based for each of its events and DJ personalities.
Individual interaction with each event can be tracked to distinguish the
success, including social marketing campaigns. Overtime, customized
campaigns can be developed based on the data gathered on the clubbers based
on the events attended, preferences and online interest. Each web-based
communication retains the brand of the company, artists or individual.
“Cielo adds its name to the growing list of well-known entertainment
and media brands using Spongecell including Shakira, Jamiroquai and
Flavorpill,” said Ben Kartzman, president, Spongecell. “Instead of a
passive reminder push, our marketing software is the catalyst for driving
action from online information. Whether it’s a major entertainment brand
like Cielo, an independent promoter or a small entertainment venue, our
software converts consumer interest into participation.”
An interactive marketing software that helps drive online consumers to
take action - from event participation to ticket sales - Spongecell
provides real-time metrics for marketers and event promoters. Reports show
how the event information spreads via widgets, links, invitation forwards,
SMS reminder and the like.
About CIELO
Located at 18 Little West 12th Street, in the heart of New York City’s
trendy Meat Packing District, Cielo is open nightly from 10:00pm-4:00am.
The 350 person capacity club features a world-class, state-of-the-art
digital Funktion One sound system and an atmosphere of timeless 70s dance
decor. Over the last 4 years, Cielo has continued to thrive and collect
accolades including: “Best Nightclub” by Village Voice 2006, “Best Deep
House Club” by New York Magazine in 2006, “Best Club” and “Best Resident DJ
- Francois K” for two years running by Club Awards 2005 & 2006, “Best Venue
USA” by URB Magazine 2005 and “Best Club” by Dancestar Awards USA 2004.
Cielo is the only North American Venue to be nominated at the House Music
Awards in 2005 & 2006 and was included in the Top 50 Nightclubs in the
World in 2006 & 2007 in DJ Magazine. For more information visit Cielo’s
website at http://www.cieloclub.com.
About Spongecell
Spongecell is a web-based software application that creates direct,
one- on-one engagement between brands and consumers and converts interest
into participation in online and offline sales, events, promotions, and
activities. Spongecell has been used successfully by Lucky Jeans, Yari Film
Group, Flavorpill.com, and Shakira, among others. Founded in 2005, the
company is funded by Halo Venture Partners, The Interpublic Group of
Companies (IPG) and the Pilot Group. For more information, go to
http://www.spongecell.com.
Spongecell is a trademark of Spongecell LLC. All other names are
properties of their respective owners.
CONTACT:
Jennifer Fugel
Phoenix Marketing Communications
845-657-4202
jen@fiercebird.com
Yin Chang
Phoenix Marketing Communications
973-748-4878
SOURCE Spongecell
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