LivePerson Integrates Live Chat Statistics with Google Analytics
Posted on February 4, 2008
Filed Under Google, Silicon Valley News
NEW YORK, Feb. 4 /PRNewswire-FirstCall/ — LivePerson, Inc. (Nasdaq:
LPSN), a provider of online engagement solutions that facilitate real-time
assistance and trusted expert advice, today announced that it has
seamlessly integrated its live chat technology with the powerful Google
Analytics(TM) reporting platform enabling small and midsized businesses to
accurately measure the impact of the chat channel on sales and conversion
rates.
Automatically included in LivePerson’s small & midsized business (SMB)
products, this new, value-added feature helps customers pinpoint which
keywords and marketing campaigns drive visitors to chat; measure and track
the impact of these interactions on conversion rates; and develop an
accurate profile of visitors who interact via chat and subsequently make an
online purchase.
“LivePerson’s integration with Google Analytics supplies valuable
information and validates that chat helps our company double conversion
rates over visitors who don’t chat,” said Francis Bilodeau, Web Project
Manager for Drummond Designs. ” Instead of having to hypothesize the
importance of using LivePerson’s chat technology, Google Analytics gives us
concrete evidence of its effectiveness and proves our return on
investment.”
Sample Reports
LivePerson’s integration with Google Analytics delivers advanced
insight and analysis into website visitors who chat. Google Analytics
reports that are relevant with this feature include:
– Map Overlay Report: Displays volume and quality metrics of live chat
interactions by geographic region
– Search Engines Report: Reveals the sources and keywords that drive
interactive chats (and resulting conversions)
– Reverse Goal Path Report: Lists the navigation paths that lead to the
most chats
“Small and medium businesses want easy-to-use tools that demonstrate
ROI,” said Philippe Lang, Vice President of LivePerson. “This integration
with Google Analytics supplies our 6,000 SMB customers with the data they
need to better understand their website visitors and act on accurate
information in real time, so they can measure the success of their
investments and maximize the efficiency of their marketing spend.”
For more information on LivePerson’s integration with Google Analytics,
please visit: http://www.liveperson.com/sb/google_analytics.asp.
About LivePerson
LivePerson is a provider of online engagement solutions that facilitate
real-time assistance and trusted expert advice. Connecting businesses and
experts with consumers seeking help on the Web, LivePerson’s hosted
software platform creates more relevant, compelling and personalized online
experiences. Every month, LivePerson’s intelligent platform helps millions
of people succeed online; more than 6,000 companies, including EarthLink,
Hewlett-Packard, Microsoft, Qwest, and Verizon, rely on LivePerson to
maximize the impact of the online channel. LivePerson is headquartered in
New York City.
- Via PressRoom 2.0 [ http://pressroom2.com/ ] [Inbox MM]
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